Marketing Tech Principal - Growth Architect

Farfetch Limited; Greater London; Hybrid; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Employee Pension Scheme

Flexible Benefits Program

Health Insurance & Critical Illness

Flexible work environment

Job summary

Farfetch is seeking a highly skilled Marketing Tech (Senior) Principal to lead the strategic development and optimization of marketing technology solutions. You will guide data-driven initiatives to enhance channel performance and support ambitious business growth, reporting to the VP Growth Marketing.

The role spans integration across SEM, Paid Social, Display, CRM, and personalization. Based in London or Porto, you will collaborate with marketing, product and engineering to implement scalable,

Qualifications

• Experience leading marketing technology integrations across paid channels, analytics, CRM and personalization.
• Collaborate with marketing, product and engineering to define scalable solutions.
• Knowledge of data privacy regulations and first‑party data strategies.

Responsibilities

• Architect and oversee integration of marketing technologies across SEM, Paid Social, Display, Affiliates, analytics, CRM and personalization.
• Partner with marketing, product and engineering to define scalable solutions that improve audience signals, attribution and campaign performance.
• Ensure compliance with data privacy regulations while maximizing the use of first‑party data for personalization and performance optimization.
• Define governance frameworks and training programs to enhance marketing tech and AI adoption across teams.
• Help Farfetch in driving towards a single customer view across all touchpoints and parts of the journey.
• Work with marketing and product teams to optimize our product feeds with rich and accurate data for paid and organic channels.

Skills

Marketing tech

REST APIs

Data architecture

Marketing automation

Cross-functional

Job description

Farfetch is seeking a highly skilled Marketing Tech (Senior) Principal to lead the strategic development and optimization of marketing technology solutions. You will guide data-driven initiatives to enhance channel performance and support ambitious business growth, reporting to the VP Growth Marketing.

The role spans integration across SEM, Paid Social, Display, CRM, and personalization. Based in London or Porto, you will collaborate with marketing, product and engineering to implement scalable,