Marketing Tech (Senior) Principal

Farfetch; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Employee Pension Scheme

Flexible Benefits Program

Health Insurance & Critical Illness c0

Hybrid work arrangement

Job summary

Farfetch is seeking a highly skilled Marketing Tech (Senior) Principal to lead the strategic development and optimization of marketing technology solutions across channels. You will collaborate with marketing, product and engineering to drive channel performance, data-driven decisions, and scalable data architectures.

The role requires strong leadership, deep knowledge of REST APIs, CDPs, and marketing automation, and a track record of improving attribution and personalization across ecommerce

Qualifications

• Experience leading marketing tech strategy and platforms.
• Strong background in data privacy and first‑party data.
• Ability to translate technical concepts to senior leadership.

Responsibilities

• Architect and oversee marketing tech integrations across channels.
• Collaborate with marketing, product and engineering to scale solutions.
• Ensure data privacy compliance and maximize first‑party data use.

Skills

Marketing technology

REST APIs

Data architecture

Cross-functional collaboration

Marketing analytics

Leadership

Tools

CDP

Server-side tagging

Marketing automation

Job description

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

We’re a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

MARKETING

We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data‑driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

LONDON OR PORTO

Our office is located in Old Street, London’s tech hub while most of our engineering and product stakeholders are based out of Porto in Portugal. Our open‑plan space in both locations is ideal for collaborative working. When you’re not doing what’s never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio in the London office.

THE ROLE

We are seeking a highly skilled Marketing Tech (Senior) Principal to join our dynamic team at Farfetch, reporting to our VP Growth Marketing. You will be responsible for leading the organization’s efforts to lead the strategic development and optimization of marketing technology solutions to enhance channel performance, drive efficiency, and support ambitious business growth.

• Architect and oversee the integration of marketing technologies, ensuring seamless data flow across paid marketing channels (SEM, Paid Social, Display, Affiliates etc), web & app analytics, CRM and personalization platforms.
• Partner with marketing, product, and engineering teams to define and implement scalable solutions that improve audience & value signals, attribution, and campaign performance.
• Ensure compliance with data privacy regulations while maximizing the use of first‑party data for personalization and performance optimization.
• Define best practices, governance frameworks, and training programs to enhance marketing tech & AI adoption across teams.
• Help Farfetch in driving towards a single customer view across all touchpoints and parts of the journey
• Work with marketing & product teams to optimise our product feeds with rich & accurate data for paid & organic channels
• Deep expertise in marketing technology platforms (e.g., CDPs, customer analytics tools, server‑side tagging, customer engagement and automation platforms).
• Ideally worked in an e‑commerce environment with an understanding of online consumer behavior.
• Strong technical background with experience in REST APIs, data architecture, and marketing automation workflows.
• Ability to translate complex technical concepts into business‑friendly strategies that drive marketing performance.
• Demonstrated ability to effectively communicate complex technical concepts and strategies to senior management, resulting in measurable positive impacts on business operations and outcomes.
• Experience working cross‑functionally with marketing, product, data science, and engineering teams (eg managing RFPs with service providers).
• Strong problem‑solving and analytical skills, with a data‑driven mindset and a passion for innovation.
• Extensive hands‑on or leadership experience in Search Marketing or Display Marketing is a strong plus.

• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment- 3 days a week in the office, 2 days from home

• EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process.We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.