Marketing Tech Principal: Growth, Personalization & Data

Farfetch; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Employee Pension Scheme

Flexible Benefits Program

Health Insurance & Critical Illness c0

Hybrid work arrangement

Job summary

Farfetch is seeking a highly skilled Marketing Tech (Senior) Principal to lead the strategic development and optimization of marketing technology solutions across channels. You will collaborate with marketing, product and engineering to drive channel performance, data-driven decisions, and scalable data architectures.

The role requires strong leadership, deep knowledge of REST APIs, CDPs, and marketing automation, and a track record of improving attribution and personalization across ecommerce

Qualifications

• Experience leading marketing tech strategy and platforms.
• Strong background in data privacy and first‑party data.
• Ability to translate technical concepts to senior leadership.

Responsibilities

• Architect and oversee marketing tech integrations across channels.
• Collaborate with marketing, product and engineering to scale solutions.
• Ensure data privacy compliance and maximize first‑party data use.

Skills

Marketing technology

REST APIs

Data architecture

Cross-functional collaboration

Marketing analytics

Leadership

Tools

CDP

Server-side tagging

Marketing automation

Job description

Farfetch is seeking a highly skilled Marketing Tech (Senior) Principal to lead the strategic development and optimization of marketing technology solutions across channels. You will collaborate with marketing, product and engineering to drive channel performance, data-driven decisions, and scalable data architectures.

The role requires strong leadership, deep knowledge of REST APIs, CDPs, and marketing automation, and a track record of improving attribution and personalization across ecommerce