Marketing Support Specialist

Generators for Export; Pershore; On-site; GBP 25,000 - 35,000; Full time

Job summary

A fast-growing company is seeking a dynamic Marketing Executive to assist in executing marketing campaigns, analyzing performance data, and managing e-commerce platforms. The ideal candidate should be skilled in Google Analytics, Shopify, and have a strong grasp of marketing principles. This role offers the opportunity for growth within a supportive team environment.

Benefits

Free parking

On-site parking

Qualifications

• Proven experience in marketing support or e-commerce role.
• Experience working with Google Analytics and Shopify.

Responsibilities

• Manage website traffic and generate reports using Google Analytics.
• Oversee day-to-day management of Shopify platform.
• Assist in executing digital marketing campaigns.

Skills

Google Analytics

SEO

Adobe

Shopify

Education

Bachelor’s degree in Marketing

Tools

Microsoft Office

Google Workspace

Mailchimp

Klaviyo

Job description

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Marketing Executive at Generators For Export, GFE Power Products and Musgrave Generators

We are a fast growing business seeking a creative, detail-oriented and dynamic Marketing Specialist to join our growing team. This individual will assist in executing marketing campaigns, analysing performance data, managing e-commerce style platforms, and providing general administrative support to the owners of the business when required. The ideal candidate is skilled in Google Analytics, Shopify, Adobe and SEO and has a strong grasp of marketing principles. They should be able to multitask, work independently, and coordinate across various departments to achieve business objectives.

Key Responsibilities

1. Google Analytics:

• Manage and monitor website traffic using Google Analytics.
• Generate reports on key marketing metrics (traffic, conversions, bounce rate, etc.).
• Track and report on the performance of digital marketing campaigns.
• Identify trends, insights, and SEO optimisation opportunities from data.
• Assist with setting up and maintaining Google Analytics tracking codes and goals

2. Shopify Management:

• Oversee the day-to-day management of the Shopify e-commerce style platform and being directed on what needs to be achieved.
• Update product listings, descriptions, and ensure accurate inventory management.
• Assist with setting up promotions, discount codes, and special offers.
• Coordinate product launches and optimise the online shopping experience.
• Troubleshoot Shopify-related issues and liaise with technical support if needed.

3. Marketing Support:

• Assist in the execution of digital marketing campaigns, including email marketing, social media, and content marketing.
• Help with the creation of marketing collateral such as presentations, reports, and promotional materials.
• Conduct research on industry trends, competitors, and potential marketing opportunities.
• Coordinate with external vendors for marketing materials, events, and other activities.
• Manage marketing databases, ensuring data accuracy and completeness.

4. Administrative Support:

• Provide general administrative support to the marketing team, including scheduling meetings, managing calendars, and preparing meeting notes.
• Help with photo and video content where required.
• Assist with managing budgets, processing invoices, and coordinating marketing expenses where required.
• Maintain organised records of marketing activities, project timelines, and documentation.
• Coordinate communication between marketing, sales, and other departments to ensure project alignment.

Qualifications & Skills:

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (preferred but not required).

Experience:

• Proven experience in a marketing support, administrative, or e-commerce role.
• Experience working with Google Analytics (certification is a plus).
• Hands-on experience with Shopify or similar e-commerce platforms.

Technical Skills:

• Proficient in Google Analytics and data reporting.
• Adobe packages, Photoshop, Illustrator.
• Experience managing Shopify or other e-commerce platforms.
• Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo).
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) or Google Workspace.
• Basic understanding of SEO, SEM, and social media marketing is a plus.

Soft Skills:

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent organisational and multitasking abilities.
• Strong communication skills, both written and verbal.
• High attention to detail and accuracy.
• Ability to work independently and in a team environment.
• Opportunity for growth within the company.
• Hours are 08:00-08:30am – 17:00-17:30pm. Some flexibility for the right candidate.
• On Site Parking
• Small “Family feel” business with big ambitions.

To Apply:

• Please submit your CV, cover letter, and any relevant certifications via Indeed
• Please be sure to include any examples of past work related to Google Analytics or Shopify, if available.

Job Type: Full-time

• Free parking
• On-site parking

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Pershore WR10 2JL: reliably commute or plan to relocate before starting work (required)
• Experience of ecommerce platforms

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 2 years (required)

Licence/Certification:

• Driving Licence (required)
• United Kingdom (required)

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Machinery Manufacturing

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