Marketing Strategy Manager

City Football Group; Manchester; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player seeks a Marketing Strategy Manager to lead initiatives that enhance brand presence and foster fan engagement. This role involves analyzing market insights, coordinating marketing planning, and driving impactful brand activation campaigns. The ideal candidate will possess strong communication skills and a proven track record in managing multiple projects in the sports or entertainment sectors. Join a dynamic team committed to empowering better lives through football, while enjoying generous benefits including annual leave and private healthcare.

Benefits

26 days annual leave

Birthday day off

Private healthcare

Discretionary bonus

Partnership discounts

Qualifications

• Experience in delivering marketing and brand campaigns.
• Ability to analyse data and market research.
• Experience in the sports or entertainment sectors.

Responsibilities

• Lead strategic initiatives to enhance brand presence.
• Coordinate marketing planning and propose new ideas.
• Monitor KPIs and conduct benchmarking analysis.

Skills

Marketing Campaigns

Data Analysis

Stakeholder Management

Communication Skills

Project Management

Brand Strategy

Influencer Engagement

Job description

Join to apply for the Marketing Strategy Manager role at City Football Group

Join to apply for the Marketing Strategy Manager role at City Football Group

This role is a 12-month fixed-term contract (FTC) covering maternity leave

Our Story

Established in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with total or partial ownership of twelve clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale, consistent with what “City” football has meant to people for over a century.

Our Winning Team

Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.

Lead and drive key strategic initiatives to enhance global brand presence and foster fan growth and engagement at both the Group and Club levels. Collaborate with and influence key stakeholders across broader marketing teams to ensure successful delivery of objectives and achieve measurable impact.

This is Your City

As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.

Your Impact

1. Strategic Projects and Marketing Planning

• Analyse market insights and data to uncover key insights to inform marketing strategies.
• Coordinate Manchester City marketing planning across key stakeholders and propose new ideas and priorities to meet our objectives.
• Contribute to defining and delivering strategic growth projects, including identifying audience growth and engagement initiatives.

2. High Impact Brand Activation Campaigns

• Drive calendar of club brand activation campaigns throughout the season, including EDI initiatives.
• Coordinate cross-functional teams including Content and Communications to develop integrated campaigns aligned with strategic goals.

3. KPIs and Benchmarking

• Monitor Marketing & Media key performance indicators and track progress against strategic goals.
• Conduct analysis and benchmarking to identity best practices and innovative approaches in wider sports and entertainment landscape, identifying key learnings and actionable recommendations.

4. Influencer Engagement

• Identify and evaluate high-profile individuals who align with our brand and explore strategic campaign collaborations.
• Develop influencer and celebrity engagement strategies to amplify brand reach and cultural relevance.

What we are looking for

• Experience of delivering marketing and brand campaigns
• Ability to create innovative marketing campaigns that align with organisational objectives
• Experience of managing multiple projects simultaneously
• Excellent verbal and written communication skills
• Ability to manage a wide range of stakeholders
• Ability to influence others in order to achieve defined objectives
• Ability to analyse data and market research
• Ability to create innovative marketing campaigns that align with organisational objectives
• Experience in the sports or entertainment sectors

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Spectator Sports and Sports Teams and Clubs

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