Marketing Specialist — Growth, Content & Digital Campaigns

Briggs Equipment; Lisburn; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Base salary

Pension scheme

Profitshare bonus

Health scheme

Discounts

Job summary

Briggs Equipment in Lisburn is seeking a Marketing Specialist to drive online presence and brand visibility. You will manage websites, social channels, email campaigns, and create engaging content across video, graphics and articles to raise our profile and attract business.

The role requires a marketing qualification and strong experience in SEO, analytics, and multi-channel content. A permanent, on-site position with opportunities for sponsorship and growth awaits.

Qualifications

• Degree, Level 6 NVQ, HND or comparable qualification in marketing or related field.
• Experience of website management including content creation, SEO and analytics.
• Experience of significant social media management and growth with analytics.
• Significant email marketing experience with segmentation and analytics.
• Experience creating and editing high-quality video content for multiple channels.
• Experience using graphic design software with examples.
• Excellent writing skills tailored for different channels.
• Experience creating a communications/marketing plan.
• Proficient in MS Office (Word, Excel, PowerPoint).
• Excellent organizational skills and ability to prioritize in a fast-changing environment.

Responsibilities

• Manage and improve our websites with content creation, pages, and analytics.
• Develop social media channels with content, scheduling, paid ads, analytics.
• Create email marketing campaigns with audience segmentation.
• Create and edit videos for various channels to promote Briggs.
• Produce high-quality graphic designs for digital and print.
• Draft articles for the Briggs newsletter and external publications.
• Develop communications plans to maximise marketing and revenue opportunities.
• Develop and deliver presentations for internal and external audiences.
• Assist with event preparation and management.
• Assist the Marketing Manager in sponsorship and partnership opportunities.

Skills

Website management

Social media management

Email marketing

Video production

Graphic design

Content writing

Marketing planning

MS Office

Project management

Education

Degree in marketing

Tools

Google Analytics

SEO tools

Job description

Briggs Equipment in Lisburn is seeking a Marketing Specialist to drive online presence and brand visibility. You will manage websites, social channels, email campaigns, and create engaging content across video, graphics and articles to raise our profile and attract business.

The role requires a marketing qualification and strong experience in SEO, analytics, and multi-channel content. A permanent, on-site position with opportunities for sponsorship and growth awaits.