Marketing Manager

Lowe Rental; Lisburn; On-site; GBP 40,000 - 55,000; Full time

Job summary

Lowe Rental, located in Lisburn, Northern Ireland, is seeking a Marketing Manager to lead the execution of marketing strategies within the UK. The role involves collaboration with the marketing department and requires a candidate who is passionate about marketing culture and has significant experience in the field.

Key responsibilities include developing go-to-market strategies, customer communication, and campaign optimization. Ideal candidates will possess superb organizational skills and a degree-level qualification in a relevant subject.

Qualifications

• Significant experience in a marketing role, within a fast-paced organisation.
• Superb organisational skills.
• CRM experience.
• Excellent decision making and problem-solving skills.
• High level of interpersonal communication.
• Local/regional experience.
• Excellent proof-reading skills.
• Fully proficient in Excel, PowerPoint, Word and Outlook.
• Must be passionate about marketing culture.
• Excellent presentation skills.
• Strong commercial acumen and curiosity.

Responsibilities

• Develop and execute marketing strategies in the UK.
• Be the voice of the customer for internal teams.
• Identify and maintain market audience definitions.
• Develop positioning and messaging for products.
• Create solutions messaging and demand generation materials.
• Optimize campaigns with digital and content teams.
• Assist with company participation at events.

Skills

Marketing experience

Organisational skills

CRM experience

Problem-solving skills

Interpersonal communication

Proof-reading skills

Proficient in Excel

Proficient in PowerPoint

Proficient in Word

Proficient in Outlook

Presentation skills

Commercial acumen

Education

Degree-level qualified in a relevant subject

Job description

Location: Lisburn (Northern Ireland) or Cheltenham (England) office

Company

We are Lowe Rental, a globally recognised brand for innovation, ambition and high quality.

Headquartered in the UK, Lowe Rental is a leading provider of hospitality equipment to the worlds’ major sporting and music events, grocery retailers, on-demand food delivery platforms and exhibitions. Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering against our clients’ needs.

From Beijing to Boston, Berlin to Belfast, we are an entrepreneurial organisation and take pride in our ability to provide innovative products and services to our impressive client-base.

The Role

This role will be based in either our global HQ in Lisburn, Northern Ireland, or our Cheltenham, England, alongside the current team based at the office. The successful candidate will be an ambitious Marketing Manager who is keen to accelerate their career within a fast growth, lean environment. This role will require working very closely with the wider marketing department to help support revenue growth, product strategy and go to market planning.

Key responsibilities will include:

• Develop and execute the go-to-marketing strategies in the UK working alongside the Divisional Director of Marketing Communications.
• Be the voice of the customer for internal cross-functional teams to ensure product and sales priorities align with ideal customer profiles.
• Identify and maintain market audience and buyer persona definitions for our customer audience.
• Become well-versed in competitive intelligence and field enablement for specific product offerings.
• Help develop and optimise positioning, messaging and sales tools to support product growth and adoption.
• Become an expert in our products in order to create solutions messaging, blogs, landing pages, webinars, events, campaigns and other demand generation vehicles that effectively promote the products.
• Work alongside the Digital Marketing Team, Content Team, Sales Team, Product Specialists etc. to optimise campaigns.
• Assisting with the company’s participation at events, ensuring brand visibility, promotional materials and supporting the sales department.

Experience & Qualifications

As a people orientated organisation, the successful candidate must be a fit for our core values; Listen, Empower, Innovate and Accomplish, as well as having the following skills and experience:

• Significant experience in a marketing role, within a fast-paced organisation.
• Superb organisational skills.
• CRM experience.
• Excellent decision making and problem-solving skills.
• High level of interpersonal communication.
• Local/regional experience.
• Excellent proof-reading skills.
• Fully proficient in Excel, PowerPoint, Word and Outlook.
• Must be passionate about marketing culture.
• Excellent presentation skills.
• Strong commercial acumen and curiosity.

Ad-hoc travel within the UK will be required in this role.

• Degree-level qualified in a relevant subject.

Lowe is an equal opportunity employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.