Marketing Specialist: Digital & Multichannel Growth

Briggs Equipment Ltd; Lisburn; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Pension scheme

Profit share bonus

Health scheme (Paycare and eyecare)

Employee discounts

Job summary

Briggs Equipment Group in Lisburn is seeking a Marketing Specialist to join our team. The role covers end-to-end digital marketing, content creation, and campaign execution to raise the company profile and attract new business.

You will manage websites, social channels, email marketing, and media content, delivering engaging communications across channels while supporting events and sponsorship activities. This is a permanent, on-site role based in Lisburn.

Qualifications

• Degree or equivalent in marketing or a related discipline.
• Experience of website management including SEO, content creation and analytics.
• Experience managing social media channels, content creation, scheduling, and using analytics to improve performance.
• Significant email marketing experience including segmentation and analytics.

Responsibilities

• Manage and improve Briggs Equipment Group's websites, including content creation, page building, and analytics to boost SEO and drive new business.
• Develop and manage social media channels, including content creation, scheduling, paid ads, and analytics to raise brand visibility and promote events, sponsorships, and staff achievements.
• Create and execute email marketing campaigns, including audience segmentation and targeted mailshots to industry sectors.
• Create and edit videos for social channels, YouTube, and events to raise company profile and promote our business and staff achievements.
• Produce high-quality graphic designs for digital and print materials to enhance visibility and content appeal.
• Draft articles for newsletters and external publications to raise company profile and engage staff.
• Develop communications plans or business cases to maximise marketing and revenue opportunities.
• Develop and deliver presentations for internal and external audiences to promote Briggs Equipment and our products.
• Assist with event preparation and management to maximise opportunities and showcase the business.

Skills

Website management

Social media management

Email marketing

Video content creation

Graphic design

Content writing

Marketing planning

Office software

Education

Degree in marketing

Tools

Google Analytics

Adobe Creative Suite

Job description

Briggs Equipment Group in Lisburn is seeking a Marketing Specialist to join our team. The role covers end-to-end digital marketing, content creation, and campaign execution to raise the company profile and attract new business.

You will manage websites, social channels, email marketing, and media content, delivering engaging communications across channels while supporting events and sponsorship activities. This is a permanent, on-site role based in Lisburn.