Marketing Specialist

Briggs Equipment Ltd; Lisburn; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Pension scheme

Profit share bonus

Health scheme (Paycare and eyecare)

Employee discounts

Job summary

Briggs Equipment Group in Lisburn is seeking a Marketing Specialist to join our team. The role covers end-to-end digital marketing, content creation, and campaign execution to raise the company profile and attract new business.

You will manage websites, social channels, email marketing, and media content, delivering engaging communications across channels while supporting events and sponsorship activities. This is a permanent, on-site role based in Lisburn.

Qualifications

• Degree or equivalent in marketing or a related discipline.
• Experience of website management including SEO, content creation and analytics.
• Experience managing social media channels, content creation, scheduling, and using analytics to improve performance.
• Significant email marketing experience including segmentation and analytics.

Responsibilities

• Manage and improve Briggs Equipment Group's websites, including content creation, page building, and analytics to boost SEO and drive new business.
• Develop and manage social media channels, including content creation, scheduling, paid ads, and analytics to raise brand visibility and promote events, sponsorships, and staff achievements.
• Create and execute email marketing campaigns, including audience segmentation and targeted mailshots to industry sectors.
• Create and edit videos for social channels, YouTube, and events to raise company profile and promote our business and staff achievements.
• Produce high-quality graphic designs for digital and print materials to enhance visibility and content appeal.
• Draft articles for newsletters and external publications to raise company profile and engage staff.
• Develop communications plans or business cases to maximise marketing and revenue opportunities.
• Develop and deliver presentations for internal and external audiences to promote Briggs Equipment and our products.
• Assist with event preparation and management to maximise opportunities and showcase the business.

Skills

Website management

Social media management

Email marketing

Video content creation

Graphic design

Content writing

Marketing planning

Office software

Education

Degree in marketing

Tools

Google Analytics

Adobe Creative Suite

Job description

Role: Marketing Specialist

Location: Lisburn

Contract: Permanent

About Us: Briggs Equipment Group is a leading provider of material handling, powdered access, plant and specialist rental equipment offering new and used sales, short and long-term hire, engineering services, training and asset management.

We have a new opportunity for a Marketing Specialist to join our team based in Lisburn.

In this role you will:

• Manage and improve our websites – including content creation, page building, and analytics – with the aim of improving search engine performance, driving traffic, and gaining new business.
• Manage and develop our social media channels – including content creation, scheduling, paid ads, and analytics – with the aim of raising the company profile and promoting our business, sponsorships, events, charity work, career opportunities, and staff achievements.
• Develop email marketing campaigns to raise the company profile, attract new business, drive online traffic, and promote our events and sponsorships. This includes audience segmentation and targeted mailshots to specific industry sectors.
• Create and edit videos for various channels to raise our company profile and promote our business, sponsorships, events, charity work, career opportunities, and staff achievements.
• Produce high-quality graphic designs for digital channels and print materials to improve our visibility, raise our company profile, enhance our content, and attract business.
• Draft articles for the Briggs newsletter and external publications, with the aim of raising our company profile, attracting new business, and engaging with our staff.
• Develop communications plans and / or business cases to ensure we maximise our marketing and revenue opportunities.
• Develop and deliver presentations for internal and external audiences to promote our business, products, achievements, future plans, and attract new customers.
• Assist with event preparation and management to ensure we maximise each opportunity and showcase the business in a manner aligned with our values and proposition.
• Assist the Marketing Manager in exploring and securing new sponsorship and partnership opportunities for Briggs Equipment and Group companies.

What will help you to excel in this role:

• Degree, Level 6 NVQ, HND or comparable third level qualification in marketing or similar discipline.
• Experience of website management – to include written and visual content creation, page set-up, SEO, and knowledge of analytics.
• Experience of significant social media management and growth – to include written and visual content creation, scheduling, use of social media management platforms, adapting content for different channels, and using analytics to improve performance.
• Significant email marketing experience – to include written and visual content creation, contact list uploading and segmentation, scheduling, and using analytics to improve performance.
• Experience of creating and editing high-quality video content for different channels, e.g. social media, YouTube, and / or events.
• Significant experience of using graphic design software, with example(s).
• Excellent written skills and evidence of being able to tailor written content for different channels, both online and offline.
• Experience of creating a communications / marketing plan, with example(s).
• Experience of using Microsoft Office software, to include Word, Excel and PowerPoint.
• Excellent organisational skills and an ability to prioritise workload in a fast-changing working environment.

What you can expect from us:

• Competitive base salary
• Future development and career opportunities
• Contributory pension scheme with employer contributions up to 6%
• Profitshare bonus based on business performance
• Paycare and eyecare health scheme
• High street discounts