Marketing Specialist

BauWatch Group; Northampton; Hybride; GBP 30 000 - 45 000; Plein temps

Avantages offerts par ce poste

Hybrid working (2–3 office days per wk

Permanent employment contract

Résumé du poste

BauWatch Group in the UK and Ireland is seeking a Marketing Specialist to support local marketing activities, drive lead generation and strengthen the brand. You will collaborate with the Country Marketing Manager and the international Group Marketing team, gaining experience across content marketing, digital campaigns, PR, events, social media and AI-powered marketing.

This role offers hybrid working, with 2–3 days in the office, and a permanent contract, inviting a proactive marketer to join a

Qualifications

• Minimum 2 years' experience in a B2B marketing role.
• Experience supporting marketing campaigns across multiple channels.
• Strong content creation and copywriting skills.
• Good organisational and project management skills with the ability to manage several projects simultaneously.
• Understanding of digital marketing, SEO and social media.
• Experience using CRM or marketing automation platforms (such as HubSpot) is an advantage.
• Analytical mindset and an interest in measuring marketing performance.
• Curiosity for AI and new marketing technologies.
• Proactive, hands-on attitude with the confidence to work independently.
• Excellent native-level written and spoken English.

Responsabilités

• Support the delivery of the annual marketing plan for UK & ROI.
• Create engaging marketing content including customer case stories, blog articles, social media posts, newsletters, videos and other campaign materials.
• Support the planning and execution of integrated lead generation campaigns across digital and offline channels.
• Coordinate fairs, customer events and local marketing activities from planning through to execution.
• Work with our PR agency to maximise media coverage and strengthen BauWatch's market leadership.
• Manage and grow our UK & ROI social media presence.
• Collaborate with the central Group Marketing, Scaling and Product teams to localise campaigns, content and marketing materials.
• Maintain and improve local website content while following SEO and brand guidelines.
• Monitor campaign performance, analyse results and recommend improvements.
• Work closely with the Sales team to support pipeline growth and deliver an outstanding customer experience.
• Embrace AI and modern marketing technology to improve productivity, campaign execution and content creation.
• Stay up to date with marketing trends and continuously look for new ideas to improve our marketing performance.

Connaissances

Content creation

Copywriting

Project management

Digital marketing

Analytics mindset

English proficiency

Outils

HubSpot

Google Analytics

Description du poste

Help us tell the BauWatch story.

You'll help deliver marketing activities that strengthen our brand, generate high-quality leads and support our ambitious growth across UK and Ireland. Working closely with the Country Marketing Manager and our international Group Marketing team, you'll gain experience across content marketing, digital campaigns, PR, events, social media and AI-powered marketing. No two days are the same.

Job Description

You'll help deliver marketing activities that strengthen our brand, generate high-quality leads and support our ambitious growth across UK and Ireland. Working closely with the Country Marketing Manager and our international Group Marketing team, you'll gain experience across content marketing, digital campaigns, PR, events, social media and AI-powered marketing. No two days are the same.

Your role

As Marketing Specialist you'll support the Country Marketing Manager in planning and delivering local marketing activities that generate leads, strengthen the BauWatch brand and support our commercial growth in the UK and Ireland. You'll work closely with local Sales teams, external agencies, our international Group Marketing teams and other department functions to execute campaigns that deliver measurable business results.

What You’ll Do

• Support the delivery of the annual marketing plan for UK & ROI.
• Create engaging marketing content including customer case stories, blog articles, social media posts, newsletters, videos and other campaign materials.
• Support the planning and execution of integrated lead generation campaigns across digital and offline channels.
• Coordinate fairs, customer events and local marketing activities from planning through to execution.
• Work with our PR agency to maximise media coverage and strengthen BauWatch's market leadership.
• Manage and grow our UK & ROI social media presence.
• Collaborate with the central Group Marketing, Scaling and Product teams to localise campaigns, content and marketing materials.
• Maintain and improve local website content while following SEO and brand guidelines.
• Monitor campaign performance, analyse results and recommend improvements.
• Work closely with the Sales team to support pipeline growth and deliver an outstanding customer experience.
• Embrace AI and modern marketing technology to improve productivity, campaign execution and content creation.
• Stay up to date with marketing trends and continuously look for new ideas to improve our marketing performance.

Job Requirements

• Min. 2 years' experience in a B2B marketing role.
• Experience supporting marketing campaigns across multiple channels.
• Strong content creation and copywriting skills.
• Good organisational and project management skills with the ability to manage several projects simultaneously.
• A good understanding of digital marketing, SEO and social media.
• Experience using CRM or marketing automation platforms (such as HubSpot) is an advantage.
• An analytical mindset and an interest in measuring marketing performance.
• Curiosity for AI and new marketing technologies.
• A proactive, hands‑on attitude with the confidence to work independently.
• Excellent native‑level written and spoken English.

What We Offer

• Be part of a supportive, international marketing team that values innovation, trust, and storytelling.
• Be a part of the European market leader in mobile video surveillance solutions, operating across 11 countries - and still growing.
• Shape the voice of one of Europe's fastest-growing B2B brands.
• Create work that will be seen across multiple countries, industries and marketing channels.
• Shape and scale our content across diverse markets with strong collaboration and creative freedom.
• Work in an ambitious, international marketing team where creativity, quality and innovation are genuinely valued.
• A varied marketing role with plenty of responsibility and autonomy.
• Hybrid working (2–3 office days per week).
• Permanent employment contract.

About BauWatch

BauWatch is a fast-growing European SecTech company operating in 11 markets, protecting construction sites, energy infrastructure, and critical areas through intelligent, connected monitoring solutions.

Our brand is how the world sees us. Social media is where it comes alive – every day, across 11 markets, in front of the people who make decisions on site security & safety and boardrooms alike.

By the way: We at BauWatch act in an equal opportunity and diverse way. All candidates, regardless of origin, religion, gender, sexual orientation, age or disability, are treated equally. Promised.