Marketing Specialist

HR Path; Greater London; Hybrid; GBP 42,000 - 48,000; Full time

Benefits offered by this job

International exposure

Remote work options

Career development

Team events

Happy at Work culture

Job summary

HR Path is seeking a proactive Marketing Specialist to drive campaigns across the UK, Ireland, and Benelux regions, with additional support for targeted activities in Poland. Reporting directly to the Dublin-based EMEA Marketing Lead, you will manage end-to-end execution across field events, digital channels, PR, and local partnerships while collaborating closely with our central team in Paris.

You will manage campaigns using Pardot and Salesforce, build lead pipelines, coordinate with local

Qualifications

• 3+ years of generalist marketing experience (B2B, HRIS, or software industry preferred).
• Hands-on experience managing field events, digital marketing campaigns, and CRM tools (Salesforce, Pardot).
• Native English speaker. Proficiency in a second European language (French, Dutch, or Polish) is a strong advantage.

Responsibilities

• Plan and deliver regional marketing campaigns to drive lead generation across UKI and Benelux.
• Organize industry trade shows and client events, while managing local digital, social media, and PR activities.
• Utilize Pardot and Salesforce to build, track, and optimize regional marketing campaigns and lead pipelines.
• Work alignment with local sales teams and the central marketing team in Paris to ensure consistent brand messaging.
• Manage regional social media channels, creating and promoting content that supports brand visibility, engagement, and demand generation.
• Execute and optimise paid digital campaigns to generate qualified leads, increase campaign ROI, and support local marketing initiatives.

Skills

Marketing

Campaign management

Event planning

Content creation

Lead generation

Cross-functional collaboration

Tools

Salesforce

Pardot

CRM tools

Job description

HR Path Group, a global leader in HR consulting, helps clients with their HR transformation projects, covering both human and HRIS (Human Resources Information System) aspects. Our 2,600 employees are located in 30 countries.

Our mission is to support our clients at every step of their HR digital transformation with a comprehensive range of services.

Advise to Outsource ! HR Path, Global Leader in HR solutions

• ADVISE: We support our customers in the transformation of their HR function, through a redefinition of their HR organization and their HRIS digitalization
• IMPLEMENT: As a partner of the main editors of the market, we carry out technical and functional implementation projects of all HRIS solutions (SaaS or On-Premise)
• OUTSOURCE: We support organizations at every stage of their HR and payroll outsourcing journey, helping them operate compliantly, efficiently, and at scale

Our latest fundraising of 1 billion euros aims to accelerate our growth and international expansion. Our goal is to double our revenue within five years and become the world leader in HR digital transformation.

YOUR MISSIONS

We are seeking a proactive Marketing Specialist to drive marketing campaigns across the UK, Ireland, and Benelux regions, with additional support for targeted activities in Poland.

Reporting directly to the Dublin-based EMEA Marketing Lead, you will manage end-to-end execution across field events, digital channels, PR, and local partnerships while collaborating closely with our central team in Paris.

• Campaign Execution: Plan and deliver regional marketing campaigns to drive lead generation across UKI and Benelux.
• Events & Content: Organize industry trade shows and client events, while managing local digital, social media, and PR activities.
• Marketing Operations: Utilize Pardot and Salesforce to build, track, and optimize regional marketing campaigns and lead pipelines.
• Cross-Regional Collaboration: Work alignment with local sales teams and the central marketing team in Paris to ensure consistent brand messaging.
• Social Media Management: Manage regional social media channels, creating and promoting content that supports brand visibility, engagement, and demand generation.
• Digital Advertising: Execute and optimise paid digital campaigns to generate qualified leads, increase campaign ROI, and support local marketing initiatives.

YOUR PROFILE

• Experience: 3+ years of generalist marketing experience (B2B, HRIS, or software industry preferred).
• Technical Skills: Hands-on experience managing field events, digital marketing campaigns, and CRM tools (Salesforce, Pardot).
• Languages: Native English speaker. Proficiency in a second European language (French, Dutch, or Polish) is a strong advantage.
• Travel: Willingness to travel periodically for regional events and team meetings (including yearly team trip to Paris).

RECRUITMENT PROCESS

• Initial Screening: Recruitment Team
• Hiring Manager Interview: EMEA Marketing Lead
• Final Interview: Hiring Manager & Marketing Director

SALARY RANGE

£42,000 – £48,000 gross per annum, depending on profile and experience

WHAT WE OFFER

• A highly stimulating and fulfilling work environment with international development
• Rapid career growth with numerous opportunities for development (horizontal & vertical): international mobility, training, and certification
• A good work-life balance with remote working possibilities
• A good working atmosphere on a daily basis: quarterly team evenings, annual seminar...
• We are Happy at Work certified and continue to listen to our employees. If you value a culture that respects diversity, individual courage, integrity, excellence and encourages team collaboration, HR Path is the place for you