Influencer Business Director (FTC - 12 months)

dentsu; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Private medical insurance

Virtual GP

Sick-pay and wellbeing days

Flexible holidays

Discounts and tech schemes

Fertility support

Job summary

Dentsu Creative is seeking a senior leader to own Pernod Ricard’s influencer and cultural communications programme in the UK and US. You will drive commercial health, strategic direction, and ensure delivery across markets, spanning strategy, activation, content, and measurement with strong governance and compliance focus.

The role demands leadership across complex, multi-market programs, a deep understanding of influencer ecosystems, and the ability to balance strategy with delivery in a

Qualifications

• Experience leading complex, multi-market client programmes.
• Deep knowledge of influencer marketing within broader media ecosystems.
• Comfort operating in governance-heavy, regulated environments.
• Strong commercial acumen across scopes, revenue and profitability.
• Able to balance strategy, delivery and client leadership under pressure.

Responsibilities

• Own senior client relationship across Pernod Ricard global and UK/US markets.
• Oversee end-to-end delivery of influencer programme from strategy to reporting.
• Ensure activity aligns with briefs, amplification, and local market relevance.
• Manage scopes, change requests and commercial agreements.
• Maintain governance, compliance and risk management across markets.

Skills

Multi-market programs

Influencer marketing

Governance-heavy environments

Commercially minded

Stakeholder management

Strategic leadership

Ambiguity navigation

Job description

Job Description: Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of "Building Brands for What’s Next," Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Purpose of the Role

This role leads dentsu’s relationship and delivery for Pernod Ricard’s influencer and cultural communications programme in the UK and US. You’ll sit at the centre of the partnership—responsible for commercial health, strategic direction, and ensuring the work lands effectively across markets. The programme spans creator strategy, activation, content, paid amplification and measurement, with a strong emphasis on governance, compliance and cultural impact.

What you’ll do

• Client leadership & partnership
  • Own the senior client relationship across Pernod Ricard global and key markets (UK/US)
  • Act as the primary escalation point and trusted advisor
  • Translate business ambition into clear, actionable programme direction
  • Lead reviews, steer conversations, and keep momentum across stakeholders
• Programme & delivery oversight
  • Oversee end-to-end delivery of the influencer programme across strategy, activation and reporting
  • Ensure work is integrated from brief through to amplification (organic + paid)
  • Maintain alignment across markets, partners and internal teams
  • Drive consistency in how the programme shows up, while allowing for local relevance
• Commercial ownership
  • Own the overall financial health of the account
  • Manage scopes, change requests and commercial agreements
  • Ensure delivery is efficient, scalable and aligned to agreed outputs
  • Partner closely with operations to balance quality vs margin
• Strategy & quality control
  • Ensure the programme delivers against its core objective: influencing behaviour and cultural norms, not just visibility
  • Challenge briefs, elevate thinking and push for better work
  • Maintain a clear line of sight between strategy, creators, content and outcomes
  • Sign off key outputs and ensure a consistent point of view across markets
• Governance, compliance & risk management
  • Own governance frameworks, ways of working and escalation processes
  • Ensure all activity aligns with Pernod Ricard’s legal, regulatory and responsible drinking requirements
  • Maintain strong oversight of creator selection, content approval and compliance processes
  • Manage risk proactively across markets and partners
• Creator & content ecosystem leadership
  • Oversee how creators are selected, managed and activated at scale
  • Ensure a consistent standard of briefing, contracting and delivery
  • Champion quality, cultural relevance and creator-led thinking
  • Keep the programme moving away from “campaign-first” to always-on, ecosystem thinking
• Integration with media & partners
  • Ensure seamless collaboration with media agencies and amplification partners
  • Align on roles, responsibilities and delivery timelines
  • Drive a genuinely connected approach between influence and media
• Measurement & performance
  • Oversee reporting frameworks and outputs
  • Ensure insight is used to refine and improve the programme continuously
  • Translate performance into clear client-facing narratives

What you’ll bring

• Strong experience running complex, multi-market client programmes
• Deep understanding of influencer marketing and its role within broader media ecosystems
• Comfortable operating in regulated categories (or equivalent governance-heavy environments)
• Commercially sharp—confident managing scopes, revenue and profitability
• Able to balance strategy, delivery and client leadership without dropping detail
• Calm under pressure, good at navigating ambiguity and multiple stakeholders

What we offer

This is a 12-month Fixed Term Contract. The team is based from our London office on a hybrid working basis.

• company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick-pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes
• employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days.
• Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative.

Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location

Location: London

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Fixed Term Contract (Fixed Term)

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work