Social Solutions Lead

dentsu UK Limited; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working

Tailored benefits package

Job summary

Dentsu is hiring a Social Solutions Lead for its London team. You will build market-leading social solutions that combine platform expertise, proprietary capability and clear commercial storytelling to deliver stronger client outcomes.

The role covers paid social, influencer and user-generated content, with end-to-end responsibility for targeting, creative effectiveness, activation and measurement. The team operates on a hybrid basis from London with a flexible working policy.

Qualifications

• Deep expertise in paid social planning, buying, optimisation and measurement.

Responsibilities

• Create distinctive, market-leading social solutions that combine platform innovation, dentsu proprietary capability and clear commercial storytelling to drive stronger outcomes for clients.
• Lead social platform expertise across paid social, influencer and consumer-generated content, turning platform capability into practical, full-funnel solutions that improve targeting, creative effectiveness, activation and measurement.
• Define what great looks like across social planning, buying, optimisation and measurement for different client objectives, from awareness to consideration to conversion.
• Define best-in-class social planning, creative and optimisation approaches, embedding platform-native thinking and test-and-learn discipline to improve performance across the full funnel.
• Connect social into broader omni-channel strategy, partnering with AV and Addressable leads to define its distinctive role across audience design, measurement, workflow and integrated planning.

Skills

Paid social planning

Social platform knowledge

Influencer marketing

Consumer-generated content

Search and social integration

Full-funnel social strategy

Job description

Job Description: Introduction

Dentsu is an integrated growth and transformation partner to the worlds leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We're hiring a The Social Solutions Lead as part of our team based from our London office.

Purpose of the Role

The Social Solutions Lead will be responsible for building market-leading social media solutions that combine platform expertise, audience understanding, creative thinking, measurement rigour, while being commercially astute. This role will lead the creation of an end-to-end social solutions framework across all key platforms, designed to optimise audiences, creative and business outcomes. It will also be responsible for ensuring social is fully connected into omni-channel planning and for developing solutions that capitalise on the relationship between social activity and search performance. The role will focus on turning dentsu’s proprietary assets, partner opportunities and platform capabilities into compelling, scalable products and ways of working that create a clear dentsu difference for clients. The successful candidate will need to be deeply fluent in planning, buying, optimisation and measurement across paid social, while also understanding how social fits within the wider media ecosystem and where it can work in combination with video, display and search. This is a highly strategic and hands-on role requiring someone who is comfortable shaping propositions, mapping processes, influencing stakeholders, and translating complex channel capability into practical, revenue-generating solutions.

Key Responsibilities

• Create distinctive, market-leading social solutions that combine platform innovation, dentsu proprietary capability and clear commercial storytelling to drive stronger outcomes for clients.
• Lead social platform expertise across paid social, influencer and consumer-generated content, turning platform capability into practical, full-funnel solutions that improve targeting, creative effectiveness, activation and measurement.
• Define what great looks like across social planning, buying, optimisation and measurement for different client objectives, from awareness to consideration to conversion.
• Define best-in-class social planning, creative and optimisation approaches, embedding platform-native thinking and test-and-learn discipline to improve performance across the full funnel.
• Connect social into broader omni-channel strategy, partnering with AV and Addressable leads to define its distinctive role across audience design, measurement, workflow and integrated planning.

Key Skills

• Deep expertise in paid social planning, buying, optimisation and measurement.
• Strong knowledge of major social platforms and their activation environments.
• Strong understanding of the role influencer marketing and consumer-generated content can play within modern social strategies, including how both can be deployed effectively as standalone tactics and as part of integrated full-funnel solution.
• Good working understanding of how search complements social in audience, demand-generation and performance planning.
• Strong understanding of full-funnel social strategy, creative testing principles, audience design and measurement approaches.
• Experience turning platform and partner capability into scalable client-facing solutions.

What we offer

This is a Permanent role. The team is based in our London office but operates under flexible working arrangements. The team are currently in the office twice a week. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid

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Location

London

Brand

Amplifi

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us