Marketing Project Manager

JR United Kingdom; Greater London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An agile consultancy seeks a Project Marketing Manager to join their dynamic team. This exciting role involves planning and executing strategic marketing initiatives for a leading client's TV platform. You will leverage your extensive experience in marketing to drive consumer adoption and engagement. Collaborating with cross-functional teams, you will utilize market insights to craft compelling narratives and optimize campaigns. Join a forward-thinking company that partners with top tech firms to deliver transformative solutions and achieve extraordinary success in the digital entertainment landscape.

Qualifications

• 6+ years of experience in marketing, product marketing, or growth marketing.
• Experience in Connected TV, streaming platforms, or digital entertainment.

Responsibilities

• Plan and execute strategic marketing projects for consumer engagement.
• Collaborate with various teams to create impactful marketing initiatives.
• Measure and optimize campaign effectiveness based on analytics.

Skills

Strategic Marketing

Cross-functional Collaboration

Performance Analysis

Market Research

Content Marketing

Education

Bachelor’s degree

Job description

Social network you want to login/join with:

Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on-demand project delivery. You will be joining a collective focused on delivering excellent client service while leading business transformation for our clients.

We’re looking for a Project Marketing Manager to embed into our clients’ marketing team. This is an exciting role working in a world-renowned team within a Global Tech Leader. You’ll be responsible for planning, developing, and executing insight-driven strategic marketing projects and campaigns to drive consumer adoption, retention, and engagement across our client’s TV platform.

This role requires someone who has a proven track record of developing and managing successful TV or streaming content marketing strategies and user engagement campaigns.

Core Responsibilities:

1. Plan, develop, and execute strategic marketing projects and campaigns to drive consumer adoption, retention, and deeper engagement on our client’s TV platform.
2. Cross-functional Collaboration:
3. Partner closely with Product, Creative, Partnerships, PR, UX/UI, Analytics, and global Marketing teams to create cohesive and impactful marketing initiatives that elevate our client's viewers' experience.
4. Insight-Driven Strategy:
5. Utilise market research, viewer analytics, and industry trends to identify opportunities, inform strategic planning, and deliver measurable results.
6. Develop clear, compelling narratives that showcase our client’s TV value proposition to consumers, partners, and internal stakeholders.
7. Performance Analysis & Optimisation:
8. Measure, track, and report on campaign effectiveness, continuously optimising based on insights, analytics, and best practices.
9. Effectively manage relationships with internal stakeholders and external creative agencies, production partners, and vendors to deliver campaigns on-time and within budget.

Required qualifications:

• Bachelor’s degree or equivalent practical experience.
• 6+ years of experience in marketing, product marketing, or growth marketing, ideally within Connected TV, streaming platforms, digital entertainment, technology, or related industries.
• Demonstrated experience leading and executing high-impact, cross-channel marketing projects and campaigns.