Marketing & PR Officer: Create Impactful Campaigns

MCS Group; Antrim and Newtownabbey District; On-site; GBP 30,000 - 38,000; Full time

Job summary

MCS Group is partnering with a leading local authority to recruit a Marketing Communications and PR Officer. You will deliver proactive marketing and communications, manage media relations and produce engaging content across campaigns and public-facing materials.

The role focuses on developing campaigns, maintaining digital channels and evaluating impact, with opportunities to support events and PR across Council services.

Qualifications

• A degree in Marketing, Communications or Business Studies, or an equivalent Level 6 qualification.
• At least three years' relevant experience.
• At least two years' experience across marketing and PR activities.
• At least one year's experience in public relations.
• Strong planning and project management with organisational abilities.
• Ability to develop engaging content and communicate with stakeholders.
• A full current driving licence or access to suitable transport.

Responsibilities

• Develop, implement and manage marketing and communications campaigns, including messaging, content, photography, video and graphics.
• Prepare marketing, media and communications plans with internal stakeholders, aligning with budgets.
• Maintain and update the Council website and support digital communications and social media.
• Evaluate campaign effectiveness through relevant metrics and reports.
• Identify and maximise public relations opportunities, promoting positive news and initiatives.
• Manage media relations, responding to external media enquiries and providing PR support.
• Research and prepare press releases, statements and materials.
• Monitor local and regional media coverage and prepare media evaluation reports.
• Support organisation of civic and Mayoral events and promotional materials.
• Liaise with Council officers, elected members, suppliers and external agencies.
• Provide support during media enquiries, emergencies and on-call rota.

Skills

Marketing communications

Campaign management

Media relations

Content creation

Project planning

Stakeholder engagement

Copywriting

Education

Marketing/Communications degree or Level 6 qualification

Job description

MCS Group is partnering with a leading local authority to recruit a Marketing Communications and PR Officer. You will deliver proactive marketing and communications, manage media relations and produce engaging content across campaigns and public-facing materials.

The role focuses on developing campaigns, maintaining digital channels and evaluating impact, with opportunities to support events and PR across Council services.