Marketing Officer

Central Bedfordshire Council; Caulcott; Híbrido; GBP 28.000 - 36.000; Jornada completa

Descripción de la vacante

Central Bedfordshire Council is seeking a marketing professional to create and run campaigns that connect people with services and improve communities. You’ll manage content across social media, websites, email and outreach, collaborating with colleagues and external partners to reach new audiences and turn ideas into action.

We value two to three years of marketing or communications experience, with ability to monitor campaign performance and apply insights.

Formación

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Responsabilidades

• Plan and deliver campaigns across multiple channels.
• Create engaging copy, videos, social posts and marketing materials.
• Monitor campaign performance and use insights to improve results.
• Collaborate with council services and partners to reach audiences.

Conocimientos

Marketing

Campaign management

Social media

Content creation

Branding

Copywriting

Analytics

Stakeholder management

Herramientas

Email marketing platforms

Content management systems

Analytics tools

Descripción del empleo

Help us create run marketing activities and campaigns that make a difference. This is more than a marketing role. It's about connecting people with services that matter, inspiring positive change and helping our communities thrive. You'll help bring campaigns to life across social media, advertising, websites, email and community outreach. Working with colleagues across the council and partners, you'll create engaging content, reach new audiences and turn ideas into action. No two days are the same. You could be sharing real stories that inspire people to consider fostering, encouraging better recycling habits or supporting public health campaigns. Our work includes exciting projects such as supporting a new regional fostering hub to recruit more foster carers through targeted campaigns and engaging content. You'll also work across a variety of council services, sharing ideas, developing your skills and helping deliver marketing that makes a real difference to our communities. You'll also track campaign performance, learn what works and help us improve future campaigns. Why join us? You'll be part of a collaborative Communications Team, working on projects that have a real impact on people's lives. You'll work across different services and campaigns, with opportunities to share ideas, develop your skills and learn from experienced colleagues. If you're creative, curious and enjoy turning ideas into effective campaigns, this is a chance to grow your marketing experience while doing work that matters.

Experiences

• Around two to three years' experience in marketing, communications or a related role
• Experience supporting campaigns across digital and traditional channels, including social media, paid advertising, email and websites
• Good understanding of audience targeting, content creation, branding and writing for different audiences
• Ability to monitor campaign performance and use insights to improve results
• Confidence working with colleagues, suppliers and external partners.

Competencies

• Campaign delivery: Plans and delivers campaigns across multiple channels
• Creative content: Creates engaging copy, videos, social posts and marketing materials
• Audience insight: Understands audiences and targets messages effectively
• Digital and non-digital marketing: Understands social media, advertising, email, web, out-of-home, TV and radio
• Evaluation: Tracks results and identifies improvements
• Organisation: Manages tasks and deadlines with attention to detail
• Brand and collaboration: Applies our brand consistently, shares ideas and builds relationships
• Creative and adaptable: Brings fresh ideas and enjoys varied projects

The role is being offered on a fixed term basis for a period of 12 months. This role will cease when the funding is withdrawn. The Council cannot guarantee you any minimum or maximum period of employment.

We have a number of rewards and benefits available to our staff, to view these please visit our

Our aspiration is to be a truly flexible employer. We welcome discussion on location, hours and working pattern as part of the application process.

You will be expected to demonstrate how you meet the key accountabilities and competencies in this

All new starters will join us on a four-month probationary period. During this time, if you are offered a Hybrid role you will be required to attend a Central Bedfordshire Council office location more frequently to support thorough and well-supported onboarding into your role.

Please keep this in mind if you anticipate extensive travel to Central Bedfordshire.

Please note we are unable to offer sponsorship for our roles.

Successful applicants that may require a visa will need to consider the options for obtaining and/or maintaining the legal right to live and work in the UK for the duration of the contract offered.

Free information, advice and guidance into work or learning provides free, impartial, information advice and guidance to those aged 16+ looking to get into work, learning or exploring a change of career.

Central Bedfordshire Council is an equal opportunities employer. We welcome enquiries from everyone and value diversity in the workplace. We are a Disability Confident employer, we are working to become a Disability Confident leader in our community.

Your application to us is a reflection of who you are professionally and should give us an accurate and authentic picture of your skills, experiences and if applicable qualifications.