Marketing Planning & Operations Director

Barclays UK; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading bank is seeking a Marketing Planning & Operations Director to drive marketing strategy and planning. This role requires collaboration across teams to ensure alignment with commercial goals, performance analysis, and developing effective marketing strategies. Ideal candidates should have proven leadership experience in marketing with a focus on driving commercial performance and brand growth.

Benefits

Enrolment in a pension plan

24/7 access to an Employee Assistance Programme

Discounts at high street shops, restaurants, and entertainment venues

Qualifications

• Proven leadership experience in strategic marketing.
• Strong analytical capability using insights to shape strategy.
• Experience managing complex marketing processes.

Responsibilities

• Lead development of annual and mid-term marketing strategies.
• Oversee delivery of the annual marketing plan.
• Manage marketing measurement and reporting performance.

Skills

Leadership

Analytical Skills

Communication

Budget Management

Tools

Workfront

Job description

Marketing Planning & Operations Director

Join to apply for the Marketing Planning & Operations Director role at Barclays UK

Marketing Planning & Operations Director

Join to apply for the Marketing Planning & Operations Director role at Barclays UK

Job Title: Marketing Planning and Operations Director

Location: London (Hybrid, 3 days in office)

Contract: 6 month potential extension

Hours: Monday- Friday

Contract Type: Full-time

Role Overview

We are seeking a Marketing Planning and Operations Director to join Barclays UK (BUK) within the Marketing Centre of Excellence. This role is responsible for developing and leading marketing strategy and planning processes that drive commercial performance, brand growth, and customer outcomes. You will shape short- and long-term marketing plans, manage investment performance, and ensure strategic alignment across BUK segments, products, and executive stakeholders.

You’ll work closely with Marketing, Design, Finance, Insights, and external partners to deliver world-class marketing strategies and execution.

Key Responsibilities

Marketing Strategy & Planning:

• Lead development of annual and mid-term marketing strategy aligned to customer and commercial goals.
• Oversee delivery of the annual marketing plan and input into strategic business planning (STP & MTP).
• Ensure strategy is informed by market research, customer insight, and competitor analysis.
  
  

Performance Measurement & ROI

• Own marketing measurement, reporting performance to Finance, BUK ExCo, and product forums.
• Drive optimisation of marketing investment through quarterly and long-term planning cycles.
• Use data and analytics to inform decisions and improve outcomes.
  
  

Team Operations & Governance

• Manage the rolling BUK marketing plan across teams using platforms like Workfront for resource oversight.
• Lead cost optimisation and supplier governance to ensure effective and compliant delivery.
• Define the team’s operating model to execute against strategic objectives.
  
  

Collaboration & Stakeholder Engagement

• Partner with senior marketing stakeholders and cross-functional leaders to align on strategic initiatives.
• Ensure consistent and effective communication across key touchpoints throughout the planning lifecycle.
  
  

Director-Level Expectations

• Lead a major business function or programme with strategic influence across BUK.
• Guide and coach senior leaders and specialists, building a high-performing, inclusive culture.
• Act as a key spokesperson for the marketing function, representing Barclays externally when needed.
• Drive policy development, budgeting, and risk management within your area of accountability.
• Influence senior decisions at Group level and represent marketing in organisation-wide initiatives.
• Monitor industry and regulatory trends, bringing insight and innovation into Barclays UK’s marketing plans.
  
  

Skills & Experience Required

• Proven leadership experience in strategic marketing, planning, or brand management.
• Commercially focused, with strong experience managing budgets and maximising ROI.
• Strong analytical capability, using insights to shape strategy and performance tracking.
• Excellent communication and influencing skills, particularly with senior stakeholders.
• Experience managing complex cross-functional marketing processes in large organisations.
• Understanding of customer behaviour, segmentation, and brand positioning.
  
  

Desirable Skills / Preferred Qualifications

• Knowledge of agile delivery methodologies and tools like Workfront.
• Experience across both brand and digital marketing.
• Passion for innovation, continuous improvement, and embracing new ways of working.
• Strong understanding of competitor and multi-industry marketing strategies.
• Experience building and developing effective leadership teams and succession plans.
  
  

About Barclays

Barclays is a British universal bank. It is diversified by business, by different types of customers and clients, and by geography. Barclays businesses include consumer banking and payments operations around the world, as well as a top-tier, full-service, global corporate and investment bank, all of which are supported by its service company which provides technology, operations, and functional services across the Group.

Values

Everything Barclays does is shaped by its five values of Respect, Integrity, Service, Excellence, and Stewardship. The Barclays values inform the foundations of its relationships with customers and clients, but they also shape how Barclays measures and rewards the performance of colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.

Diversity

Barclays aims to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included, and their talents are nurtured, empowering them to contribute fully to Barclays’ vision and goals.

Hybrid

At Barclays, we offer a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home. We have a structured approach where colleagues work at an onsite location on fixed, ‘anchor’, days of the week, for a minimum of two days a week or more, as set by the business area (or nearest equivalent if working part-time hours). Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that as we continue to embed our hybrid working environment, we remain in a test and learn phase, which means that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

Your Benefits

As a contract employee of Randstad Sourceright, you’ll receive a wide range of financial and personal benefits. There’s enrolment in a pension plan (after 12 weeks on assignment) and holiday pay. You’ll also get 24/7 access to an Employee Assistance Programme, designed to help you deal with any problems that could be affecting your home or work life. Plus, there are discounts at a wide range of high street shops, restaurants, and entertainment venues — from Asda to Zizzi Italian restaurants.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Contract

Job function

• Job function

  Management and Manufacturing

• Industries

  Banking

Referrals increase your chances of interviewing at Barclays UK by 2x

Sign in to set job alerts for “Director of Operations” roles.

London, England, United Kingdom 1 week ago

London, England, United Kingdom 7 hours ago

London, England, United Kingdom 2 days ago

London, England, United Kingdom 3 hours ago

London, England, United Kingdom 2 weeks ago

Hertfordshire, England, United Kingdom 2 days ago

Romford, England, United Kingdom 2 weeks ago

Greater London, England, United Kingdom 4 weeks ago

Chief Operating Officer : Fast:Paced, Food and Drink Venues :A GBP 150,000

Hackney, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 9 hours ago

Director of Operations - International E-commerce

London, England, United Kingdom 2 weeks ago

Industrial & Operational Excellence Director (Role based in Athens, GR)

London, England, United Kingdom 2 weeks ago

Greenford, England, United Kingdom 2 weeks ago

Director/ Head of Operations - FMCG Start Up

London, England, United Kingdom 2 weeks ago

Romford, England, United Kingdom 1 day ago

Facilities and Operations Senior Manager

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

Surrey, England, United Kingdom 3 days ago

London, England, United Kingdom 23 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.