Marketing Planning Manager - 12 Month FTC

TN United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Marketing Planning Manager, where you will lead the annual marketing planning processes and collaborate with diverse teams to optimize strategies. This role offers the opportunity to manage budgets, analyze performance metrics, and ensure compliance with industry standards. With a strong focus on innovation, you will leverage data analytics to enhance marketing effectiveness and drive commercial success. If you are passionate about making a difference in the marketing landscape and enjoy working in a dynamic environment, this position is perfect for you.

Benefits

Annual bonus plan

Share schemes

Generous pension contributions

Life assurance

Private medical insurance

Qualifications

• Extensive experience in marketing planning processes.
• Strong understanding of marketing performance metrics.
• Experience in budget management and finance processes.

Responsibilities

• Coordinating annual marketing planning processes and reforecasts.
• Managing budgets and acting as the key contact with Finance.
• Monitoring competitor trends and feeding insights into planning.

Skills

Marketing Planning

Budget Management

Performance Metrics

Analytical Skills

SEO Knowledge

PPC Knowledge

Collaboration

Tools

PowerBi

Python

Job description

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Marketing Planning Manager - 12 Month FTC, London

We’re recruiting for a Marketing Planning Manager to join us on a 12-month FTC. We’re offering a competitive base salary and strong benefits package. You will be managing the annual marketing planning processes to produce robust marketing plans and re-forecasts that align with the Product, Proposition and Commercial strategies and that are optimised for product enhancements and external market conditions. You will also manage the Retirement Direct Marketing channel monthly and weekly performance reporting, monitoring key indicators and identifying trends.

What you'll be doing:

1. Co-ordinating the annual marketing planning process; quarterly and monthly reforecast, including phased plans; to deliver commercial value, budget, marketing ratio and NBVA outputs.
2. Managing day-to-day budgets and accruals; acting as the key contact with Finance to manage finance processes.
3. Providing performance and marketing MI; running key governance, trading, and performance meetings.
4. Building and nurturing collaborative relationships with key stakeholders across the Retirement businesses.
5. Monitoring competitor and market trends; feeding insights into planning processes.
6. Collaborating with the Data Science team to incorporate latest analytics, attribution, econometrics, customer segmentation, and LTV data into planning and reforecasting.
7. Optimising processes and performance monitoring through automation.
8. Working with Product & Proposition and Commercial teams to align marketing strategies with product enhancements and value metrics.
9. Ensuring compliance with FCA’s guidance on Treating Customers Fairly (TCF); working closely with the Conduct Risk team.

Company Description

Helping over ten million people worldwide manage their savings, retirement plans, and life insurance, Legal & General provides essential support services through various functions including tech, finance, HR, and risk management. We enable our employees to excel and improve our customers’ lives daily.

Qualifications

Who we're looking for:

• Extensive experience in developing, implementing, and coordinating marketing planning processes.
• Strong understanding of marketing performance metrics and reporting.
• Experience in budget management and finance processes.
• Analytical mindset with experience in marketing analytics tools like PowerBi and Python (a bonus).
• Knowledge of SEO and PPC channels.

Benefits

We reward performance and behavior with a comprehensive package including:

• Participation in an annual bonus plan and share schemes.
• Generous pension contributions.
• Life assurance, private medical insurance, and other benefits.

Additional Information

Legal & General is recognized as a top employer, committed to inclusivity and flexible working. We welcome candidates from diverse backgrounds and those with specific needs. If you're interested, we'd love to hear from you.