Marketing Planner

The Range; Plymouth; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Competitive salary

Pension

Long service awards

Employee discount

Cycle to work scheme

Job summary

The Range is seeking a Marketing Planner to join our Head Office in Plymouth. You’ll turn commercial priorities into customer-focused marketing plans, coordinating campaigns across channels and brands to ensure alignment and timely delivery.

With responsibility for planning, messaging, and governance, you’ll lead multi-brand campaigns, manage critical paths, and present updates to stakeholders, including senior leadership, across the business.

Qualifications

• Experience within marketing planning, campaign management or integrated marketing.
• Strong understanding of integrated marketing channels and how they contribute to campaign performance.
• Ability to translate commercial objectives into customer-focused marketing activity.
• Experience managing multiple projects, timelines and priorities simultaneously.
• Excellent organisational skills with strong attention to detail.
• Experience creating clear and actionable briefs and marketing plans.
• Strong stakeholder management skills with the ability to influence and collaborate across teams.
• Confident communicator with excellent written, verbal and presentation skills.
• Experience managing critical paths, risks, dependencies and campaign governance.
• Commercial awareness and the ability to balance customer needs with business objectives.

Responsibilities

• Lead the end-to-end planning process for core marketing campaigns.
• Translate commercial priorities into clear customer-focused campaign briefs.
• Develop and manage integrated cross-channel marketing plans.
• Create differentiated marketing plans across multiple brand fascias reflecting target audiences.
• Define campaign messaging and communication hierarchy.
• Manage campaign timelines, milestones and dependencies.
• Produce and maintain campaign documentation including briefs and plans.
• Monitor progress and ensure delivery to deadlines.
• Represent Marketing in planning discussions and forums.
• Present plans and updates to stakeholders including senior leadership.
• Coordinate marketing planning forums and document actions and risks.
• Build strong relationships across Commercial, Marketing and Operations teams.

Skills

Marketing planning

Campaign management

Integrated marketing

Stakeholder management

Organisational skills

Briefs and marketing plans

Communication skills

Campaign governance

Commercial awareness

Tools

CRM platforms

Job description

Marketing Planner

Founded in Plymouth in 1989, The Range has grown to become one of the UK's leading and fastest-growing privately owned retailers. With over 280 stores across the UK and Ireland, we offer an extensive range of products spanning multiple departments. People are at the heart of our business, and we are committed to investing in our staff to help shape an extraordinary future. As a result of our continued growth and ongoing success, we are seeking a dynamic Marketing Planner to join our Head Office team in Plymouth.

About the Role

Working at the heart of our marketing function, you'll be responsible for turning commercial priorities into customer-focused marketing plans that deliver measurable results. You'll coordinate campaigns across multiple channels and brands, bringing teams together to ensure activity is aligned, well-planned and executed effectively. This is a fantastic opportunity for an organised and commercially minded individual who enjoys managing multiple stakeholders and driving projects from concept through to delivery.

Responsibilities

• Lead the end-to-end planning process for core marketing campaigns.
• Translate commercial priorities into clear customer-focused campaign briefs.
• Develop and manage integrated cross-channel marketing plans.
• Create differentiated marketing plans across multiple brand fascias, ensuring each reflects its target audience and commercial objectives.
• Define campaign messaging and communication hierarchy.
• Manage campaign critical paths, timelines, milestones and dependencies.
• Produce and maintain campaign documentation, including briefs, plans, action logs and risk registers.
• Monitor campaign progress, challenge delays and ensure delivery against agreed deadlines.
• Act as the Marketing representative in campaign planning discussions and business activity planning forums.
• Present campaign plans, progress updates and recommendations to stakeholders at all levels, including senior leadership.
• Coordinate and facilitate marketing planning forums, ensuring actions, decisions and risks are documented and followed through.
• Build strong working relationships across Commercial, Marketing and Operational teams to drive alignment and campaign effectiveness.

Person Specification

Essential

• Experience within marketing planning, campaign management, integrated marketing or a similar role.
• Strong understanding of integrated marketing channels and how they contribute to campaign performance.
• Ability to translate commercial objectives into customer-focused marketing activity.
• Experience managing multiple projects, timelines and priorities simultaneously.
• Excellent organisational skills with strong attention to detail.
• Experience creating clear and actionable briefs and marketing plans.
• Strong stakeholder management skills with the ability to influence and collaborate across teams.
• Confident communicator with excellent written, verbal and presentation skills.
• Experience managing critical paths, risks, dependencies and campaign governance.
• Commercial awareness and the ability to balance customer needs with business objectives.

Desirable

• Experience working across multiple brands or business divisions.
• Retail, FMCG or consumer-focused marketing experience.
• Experience presenting to senior leadership teams.
• Knowledge of CRM, digital marketing, social media, PR or performance marketing channels.
• Experience facilitating planning forums, meetings or cross-functional workshops.
• Understanding of customer journey planning and customer mission-based marketing.

What we offer

• Competitive salary
• Pension
• Long service awards
• Employee discount
• Cycle to work scheme

Position: Permanent, Full-time

Hours: Monday – Friday, 08:45am – 17:30pm.

Location: Plymouth, Devon