Marketing Planning Manager

Benenden Health; York and North Yorkshire; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Work-Life Balance

Pension with up to 10% employer-contri

Employee discounts and cashback

Training and career progression

Cycle to Work and gym perks

Job summary

Benenden Health in York is seeking a Marketing Planning Manager to coordinate our single integrated marketing plan and oversee activity, budgets, priorities and performance. You will drive projects that enhance efficiency and commercial focus across the marketing function.

The role balances strategic coordination with hands-on governance, influencing senior stakeholders and delivering insights to support informed decisions. Hybrid working with two days in the York office is offered.

Qualifications

• Strong commercial awareness and stakeholder management are essential.
• Experience driving operational improvement or business change is preferred.
• Able to balance multiple projects and align teams.

Responsibilities

• Coordinate and maintain a single integrated marketing plan.
• Provide oversight of marketing activity, budgets, priorities and performance.
• Produce insights and reporting for senior leaders.
• Lead projects that improve marketing effectiveness, efficiency and ways of working.
• Identify opportunities to streamline processes and improve collaboration.
• Support adoption of new technology, automation and AI solutions.
• Work with stakeholders to remove blockers and improve delivery.
• Act as the central point of visibility across the marketing function.

Skills

Commercial awareness

Stakeholder management

Operational improvement

Business change

Job description

Location: York (Hybrid working, 2 days a week in the office)

If you're someone who enjoys bringing order to complexity, improving the way teams work and influencing change, this could be the opportunity for you.

We're looking for a Marketing Planning Manager to play a pivotal role within our growing Marketing Operations team. You'll have a bird's-eye view across the entire marketing function, bringing together plans, budgets, performance and priorities while leading projects that make marketing more efficient, effective and commercially focused.

This is a newly created role with genuine scope to shape how it develops and the impact it has. Working closely with senior stakeholders across the business, you'll help connect teams, improve ways of working and create greater visibility of marketing activity, performance and investment.

Approximately half of your time will be focused on driving operational improvement projects, while the remainder will be spent coordinating our integrated marketing plan, supporting budget management and ensuring leaders have the insight they need to make informed decisions.

You won't be running marketing campaigns yourself. Instead, you'll be the person who brings everything together, helping teams stay aligned, identifying opportunities to improve performance and ensuring we're focused on the activity that delivers the greatest commercial value.

As a business with a long history and a regulated environment, you'll need to balance the pace of change with the controls and governance that help us do the right thing. Success in this role will come from your ability to influence stakeholders, build relationships, challenge constructively and bring people with you on the journey.

What you’ll be doing

• Coordinating and maintaining a single integrated marketing plan.
• Providing oversight of marketing activity, budgets, priorities and performance.
• Producing insights and reporting for senior leaders.
• Leading projects that improve marketing effectiveness, efficiency and ways of working.
• Identifying opportunities to streamline processes, reduce duplication and improve collaboration.
• Supporting the adoption of new technology, automation and AI solutions.
• Working with stakeholders across the business to remove blockers and improve delivery.
• Acting as the central point of visibility across the marketing function.

What we’re looking for

You don't need to come from a marketing background. We're looking for someone with strong commercial awareness, excellent stakeholder management skills and experience driving operational improvement or business change. You might currently be working in Marketing Operations, Marketing Projects, Campaign Management, Transformation, Business Change or Continuous Improvement.

You'll be someone who:

• Thinks commercially and understands business priorities.
• Can confidently influence and engage stakeholders at all levels.
• Enjoys improving processes and finding better ways of working.
• Brings structure, organisation and clarity to complex situations.
• Can balance project delivery with day-to-day operational responsibilities.
• Uses data and insight to support decision-making.

With a 120-year history, Benenden Health is a unique place to work. Whatever the department, no two days are ever the same and the opportunities are as diverse as the members we serve.

Working for a business with a strong commitment to ‘doing the right thing’, you can expect a broad range of benefits, including.

• Work-Life Balance: Hybrid working and 35 days' holiday, including bank holidays.
• Financial Benefits: Pension with up to 10% employer contributions, employee discounts and cashback schemes.
• Career Development: Training, professional development and career progression opportunities.
• Lifestyle Perks: Cycle to Work scheme, Gym discounts and free onsite gym at our York office.
• Giving Back: Opportunities to support local charities, employee events and Give as You Earn initiatives.

We believe that different perspectives make us stronger. At Benenden Health, we're committed to creating an inclusive workplace where everyone feels valued, respected and able to be their authentic self. We welcome applications from people of all backgrounds, experiences and communities, and are committed to providing an accessible recruitment process. If there's anything we can do to support you during your application or interview, please let us know.

Any offer of employment for this role will be made under Benenden Health terms and conditions.