Integrated Marketing Planner — Campaigns Lead

The Range; Plymouth; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Competitive salary

Pension

Long service awards

Employee discount

Cycle to work scheme

Job summary

The Range is seeking a Marketing Planner to join our Head Office in Plymouth. You’ll turn commercial priorities into customer-focused marketing plans, coordinating campaigns across channels and brands to ensure alignment and timely delivery.

With responsibility for planning, messaging, and governance, you’ll lead multi-brand campaigns, manage critical paths, and present updates to stakeholders, including senior leadership, across the business.

Qualifications

• Experience within marketing planning, campaign management or integrated marketing.
• Strong understanding of integrated marketing channels and how they contribute to campaign performance.
• Ability to translate commercial objectives into customer-focused marketing activity.
• Experience managing multiple projects, timelines and priorities simultaneously.
• Excellent organisational skills with strong attention to detail.
• Experience creating clear and actionable briefs and marketing plans.
• Strong stakeholder management skills with the ability to influence and collaborate across teams.
• Confident communicator with excellent written, verbal and presentation skills.
• Experience managing critical paths, risks, dependencies and campaign governance.
• Commercial awareness and the ability to balance customer needs with business objectives.

Responsibilities

• Lead the end-to-end planning process for core marketing campaigns.
• Translate commercial priorities into clear customer-focused campaign briefs.
• Develop and manage integrated cross-channel marketing plans.
• Create differentiated marketing plans across multiple brand fascias reflecting target audiences.
• Define campaign messaging and communication hierarchy.
• Manage campaign timelines, milestones and dependencies.
• Produce and maintain campaign documentation including briefs and plans.
• Monitor progress and ensure delivery to deadlines.
• Represent Marketing in planning discussions and forums.
• Present plans and updates to stakeholders including senior leadership.
• Coordinate marketing planning forums and document actions and risks.
• Build strong relationships across Commercial, Marketing and Operations teams.

Skills

Marketing planning

Campaign management

Integrated marketing

Stakeholder management

Organisational skills

Briefs and marketing plans

Communication skills

Campaign governance

Commercial awareness

Tools

CRM platforms

Job description

The Range is seeking a Marketing Planner to join our Head Office in Plymouth. You’ll turn commercial priorities into customer-focused marketing plans, coordinating campaigns across channels and brands to ensure alignment and timely delivery.

With responsibility for planning, messaging, and governance, you’ll lead multi-brand campaigns, manage critical paths, and present updates to stakeholders, including senior leadership, across the business.