Marketing Operations Manager

AccessPay; Manchester; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

25 days’ annual leave plus bank hols

Birthday off and volunteering days

Salary exchange pension

Wellbeing allowance

Enhanced family leave

Health cash plan

Cycle to Work

Free breakfast and lunch (Manchester)

Parking (discounted)

Dog-friendly office

Learning & development opportunities

Job summary

AccessPay is seeking a Marketing Operations & Automation Manager to lead the systems, data and automation powering marketing outcomes. This hybrid role in Manchester combines hands-on implementation with strategy, reporting to Growth Marketing head.

You will advance nurture journeys, lead routing, and AI-driven improvements to scale our marketing engine. Join a collaborative Growth Marketing team focused on measurable results, data quality, and a smooth customer journey, with strong emphasis on

Qualifications

• Strong, hands-on HubSpot expertise and administration including properties, lifecycle stages, workflows, reporting.
• Proven B2B email marketing experience with nurture journeys, deliverability, engagement and pipeline impact.
• Practical AI fluency with automations and AI tooling, including governance and data handling.

Responsibilities

• Own our marketing technology stack with HubSpot at its heart, including workflows, lifecycle stages and scoring.
• Create and optimize email journeys, segmentation, testing, personalisation and reporting, ensuring deliverability and sender reputation.
• Turn AI into practical improvements with automations and an AI standards framework across tools and data handling.
• Connect marketing and sales, ensuring leads are captured, tracked, routed and nurtured with data team collaboration.
• Support campaigns with landing pages, forms, tracking and UTMs, ensuring measurability of results.
• Build dashboards with the data team for marketing performance and pipeline health, enabling GDPR compliance.
• Collaborate across marketing, sales, account management and data to improve processes and scale.

Skills

HubSpot

Email marketing

AI fluency

Salesforce integration

Tools

HubSpot

Salesforce

Job description

Marketing Operations Manager

Department: Marketing

Employment Type: Full Time

Location: United Kingdom

Reporting To: Annick Lau

Compensation: £35,000 - £45,000 / year

Description

Job Title: Marketing Operations & Automation Manager Employment type: Permanent, hybrid (2 days per week in our Manchester office)

Salary: £35,000 to £45,000 per annum, depending on experience

Love turning complex systems into smooth, effective marketing? Know your way around HubSpot, understand what makes a great email journey, and already use AI to make things work better? We’d love to hear from you.

At AccessPay, we’re transforming the way businesses connect with their banks, helping finance and treasury teams automate payments and cash management. Behind that ambition is a team of curious, collaborative people who enjoy solving problems and making things happen.

We’re looking for a Marketing Operations & Automation Manager to help power our next stage of growth. Joining our Growth Marketing team and reporting to the Head of Growth Marketing, you’ll own the systems, data and automation that turn marketing activity into measurable results.

This is a hands‑on role with real scope to shape how we work. From building smarter nurture journeys to improving lead flow and introducing useful AI automation, you’ll create the foundations that help our marketing engine scale.

Check out our Company page on the Great Place to Work website: Working at AccessPay | Great Place To Work® UK

Key Responsibilities

• Own our marketing technology. Implement, integrate and manage a connected, reliable marketing stack with HubSpot at its heart, from workflows, properties, lifecycle stages and account scoring to new tools and integrations.
• Create email journeys that deliver. Own our customer and prospect email programmes, from strategy, segmentation and lifecycle journeys through to build, QA, A/B testing, personalisation and reporting. Own deliverability and sender reputation, including SPF, DKIM, DMARC, list hygiene and domain health.
• Turn AI into practical improvements. Build automations that reduce manual work and improve quality. Build and maintain our AI standardisation framework, covering approved tools, prompt libraries, review standards and data handling rules, so the team uses AI consistently.
• Connect marketing and sales. Ensure leads are captured, tracked, routed and nurtured effectively, working with sales and the data team to resolve issues and improve lead quality.
• Make campaigns work from the start. Support campaign delivery with effective landing pages, forms, tracking and UTMs, making sure everything is tested and results can be measured.
• Make data useful and dependable. Work with our data team on cleansing, enrichment and segmentation, supporting GDPR compliance and building dashboards that show marketing performance and pipeline health.
• Build for growth. Work across marketing, sales, account management and data to improve processes, remove friction and create repeatable ways of working.

Skills, Knowledge and Expertise

You’ll bring three core strengths:

• Strong, hands‑on HubSpot expertise. You’ve administered HubSpot CRM and Marketing Hub, including properties, lifecycle stages, workflows, account scoring and reporting.
• Proven B2B email marketing experience. You can design and build nurture journeys, manage deliverability and explain how your programmes contribute to engagement and pipeline.
• Practical AI fluency. You can share examples of workflows or automations you’ve built with AI, the improvements they delivered, and where human judgement and review remain essential.

You’ll also have experience in marketing operations within a fast‑paced B2B SaaS or fintech environment, a sharp eye for detail, making sure every send and workflow works correctly before it goes live, as well as a strong sense of ownership. You’re comfortable getting into the technical detail, working across teams and following things through.

Experience with Salesforce, particularly a HubSpot–Salesforce integration, would be a bonus.

Why join us?

You’ll have the opportunity to make this function your own. Your work will influence how we launch campaigns, connect with customers, support sales and measure success, with plenty of room to test ideas and improve how things get done.

You’ll join a collaborative team that values curiosity, shares knowledge and welcomes fresh thinking. If you enjoy building strong foundations, seeing the impact of your work and helping others work smarter, there’s plenty to get excited about.

Alongside this, we have a range of benefits that include:

• 25 days’ annual leave plus bank holidays, with the option to purchase additional leave.
• Your birthday off and two paid volunteering days each year.
• A salary exchange pension.
• A £240 annual wellbeing allowance.
• Enhanced family leave.
• A health cash plan and Cycle to Work scheme.
• Free breakfast and lunch when working in our Manchester office.
• Discounted parking and a dog-friendly office.
• Learning and development opportunities to support your growth.