Marketing Officer

Guide Dogs; Old Warren; Hybrid; GBP 31,000 - 34,000; Full time

Benefits offered by this job

Generous annual leave

Employee Assistance Programme

Wellbeing Buddies

Cycle-to-work scheme

Eye care vouchers

Hearing tests

Pension scheme

Life assurance

Flexible benefits

Job summary

Guide Dogs in Reading, Berkshire is seeking a Marketing Officer to deliver engaging direct marketing campaigns that inspire supporters to take action and maximise income across cash appeals, raffles and mid-value giving programmes.

You will manage multi-channel campaigns from planning through to delivery, ensuring activity is completed on time, within budget and achieves strong results. This role also involves stakeholder management and continuous improvement of campaign performance.

Qualifications

• Degree or equivalent qualification required.
• Demonstrable experience in a direct marketing environment delivering multi-channel campaigns.
• Experience managing project spend and working with different internal teams.
• Experience working with external suppliers.
• Understanding of direct marketing principles including briefing and analysis.
• Some knowledge of print and production.
• Knowledge of PCI, Data Protection Act, Gambling Act 2005, Charity Commission guidance and Fundraising Good Practice.

Responsibilities

• Deliver direct marketing campaigns across multi-channel channels.
• Manage campaigns from planning through to delivery, ensuring on-time completion and budget adherence.
• Write clear briefs for creative, data, response handling and supporter care activities.
• Manage non-campaign projects including stewardship and retention activities within timescales and budgets.
• Input into strategic direction of single gifts activity and suggest process improvements.
• Conduct regular campaign analysis and produce post-campaign reports with actionable insights.
• Manage external suppliers to ensure quality work within schedules and budget.
• Coordinate with digital teams to keep content updated and integrate digital activity across campaigns.

Skills

Direct marketing

Campaign analysis

Copywriting

Supplier management

Supporter engagement

Project management

Budget management

Microsoft Office

Education

Degree or equivalent qualification

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Marketing Officer

We have a fantastic new job opportunity for a self-motivated and purpose-driven individual with experience of direct marketing campaigns, campaign analysis, copywriting, supplier management and supporter engagement.

If you’ve also worked in the following roles, we’d also like to hear from you: Fundraising Officer, Marketing Executive, Campaign Officer, Direct Marketing Officer, Fundraising Campaign Officer, Campaign Executive, Supporter Care Officer, Community Fundraiser, Marketing Campaign Executive, Fundraising Executive, Direct Marketing Executive, Fundraising Administrator

The official title for this role is Single Gifts Campaign Officer (Marketing Officer)

SALARY: £31,000 - £34,000 per annum + Excellent Benefits

LOCATION: Reading, Berkshire / Hybrid working with a minimum of 2 days per week in the office, including Thursday team days

JOB TYPE: Full-Time, 12 Month Fixed Term Contract

WORKING HOURS: 35 Hours per Week, 9am - 5pm, Monday to Friday

JOB OVERVIEW

This is an exciting opportunity to join the company as a Marketing Officer, delivering engaging direct marketing campaigns that inspire supporters to take action and help maximise income across cash appeals, raffles and mid-value giving programmes.

Working as the Marketing Officer, you will manage multi-channel campaigns from planning through to delivery, ensuring activity is completed on time, within budget and achieves strong results.

As the Marketing Officer, you will use your campaign management, copywriting, analysis and stakeholder management skills to support supporter engagement, campaign performance and continuous improvement.

DUTIES

Your duties as the Marketing Officer include:

• Campaign Delivery: Manage acquisition and retention campaigns from planning through to delivery, ensuring activity is completed on time, within budget and focused on maximising response and value

• Campaign Briefing: Write clear briefs for creative, data, response handling and supporter care activity, ensuring approval processes are followed and stakeholders are kept informed

• Project Management: Manage non-campaign specific projects when required, including stewardship and retention activity, ensuring delivery to agreed timescales and budgets

• Campaign Planning: Input into the strategic direction of single gifts activity and make recommendations to improve schemes, processes and future campaign performance

• Analysis and Reporting: Conduct regular campaign analysis, produce post-campaign wrap-up reports and make practical recommendations for improvement

• Supplier Management: Manage external suppliers to ensure quality work is delivered within agreed schedules and at a competitive cost

• Digital Coordination: Work with digital colleagues to ensure product-specific content is kept up to date and digital activity is considered across campaigns and projects

• Budget Management: Manage individual project and campaign budgets, follow financial processes and provide accurate income and expenditure information to support planning and forecasting

• Team Support: Line manage and work alongside a Campaign Executive on selected projects, supporting their professional development

CANDIDATE REQUIREMENTS

ESSENTIAL

• Degree or equivalent qualification

• Demonstrable experience in a direct marketing environment, delivering varied projects across multiple channels simultaneously

• Experience managing project spend and working with different internal teams

• Experience working with external suppliers

• Proven understanding of direct marketing principles and techniques, including briefing and interpreting analysis

• Some knowledge of print and production

• Up to date knowledge of PCI, the Data Protection Act, the Gambling Act 2005, Charity Commission guidance and Institute of Fundraising Good Practice

• Proven organisational skills with the ability to manage several projects at the same time

• Excellent interpersonal and communication skills

• Literacy, numeracy and Microsoft Office skills, including Word, Excel and PowerPoint

• Creative and analytical skills

• Comfortable working in environments where dogs may be present

• Eligibility to work in the UK

DESIRABLE

• Diploma in Fundraising and/or Marketing, or equivalent experience

• Experience working in the charity sector

BENEFITS

• Generous annual leave: 26 days rising to 28 days after three years, plus bank holidays

• Employee Assistance Programme

• Wellbeing Buddies

• Menopause Champions

• Cycle-to-work scheme

• Eye care vouchers for free tests and VDU glasses contributions

• Hearing tests for colleagues working in kennel environments

• Discounts and cashback across retail, supermarkets, travel and more

• Pension scheme

• Life assurance at four times salary

• Flexible benefits allowance (equal to a proportion of your annual salary) and the option to buy or sell annual leave

The Charity is committed to safeguarding and promoting the welfare of all children, young people and vulnerable adults with whom they work. They expect all of their employees and volunteers to fully share this commitment.

Please note: We reserve the right to close any of our vacancies early.

JOB REF: AWDO-C15058

This job is being advertised by AWD online on behalf of Guide Dogs