Fundraising Marketing Officer

World Horse Welfare; England; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Generous pension scheme

Cash health plan

Paid sickness absence scheme

Death in service benefit

31 days holiday pro rata

Job summary

A charitable organization in the UK is seeking a Fundraising Marketing Officer to join their Individual Giving team. This role involves planning fundraising campaigns, engaging donors, and working collaboratively to drive income growth. The ideal candidate will have marketing experience, preferably in charity fundraising, and a passion for equines. This position offers a hybrid working arrangement. Competitive benefits include a generous pension and 31 days of holiday.

Qualifications

• Experience in marketing, ideally within charity fundraising.
• Proven ability to grow income and deliver successful campaigns.
• Knowledge of equines is desirable.

Responsibilities

• Assist with annual fundraising and marketing strategy.
• Plan and implement fundraising campaigns.
• Create marketing content and manage approvals.
• Monitor donor recruitment and retention.
• Optimise online shop and collaborate with corporate partners.
• Coordinate fundraising activities at events.

Skills

Marketing specialist

Persuasive copywriting

Data-driven decision-making

Project management

Social media

Attention to detail

Tools

Microsoft Office

Donor databases

Job description

Fundraising Marketing Officer role at World Horse Welfare

This range is provided by World Horse Welfare. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

We are looking for an enthusiastic and dynamic marketing specialist to join our ambitious team of experienced fundraisers as World Horse Welfare approaches its centenary anniversary. You will be part of the Individual Giving team who is responsible for driving sustainable growth through donor engagement, stewardship and acquisition.

The role is based in Norfolk and is currently a hybrid split of 2 days in our head office in Snetterton and 3 days at home. You may be required to attend events around the UK, so the ability to travel occasionally is necessary.

Key responsibilities:

• Assist the Head of Individual Giving with the delivery of the annual fundraising and marketing strategy, focusing on regular giving products and the online shop.
• Plan and implement fundraising campaigns, ensuring alignment with KPIs and budgets.
• Create compelling marketing content and manage approvals across teams.
• Monitor donor recruitment and retention, producing reports for leadership and Trustees.
• Optimise the online shop and collaborate with corporate partners on new product lines.
• Work with Supporter Services and Finance to manage stock and analyse donor journeys.
• Coordinate fundraising activities at events and gather digital content for storytelling.
• Work collaboratively across teams to promote fundraising initiatives and drive income growth.

About you:

You’ll bring experience in marketing, ideally within charity fundraising, with a proven ability to grow income and deliver successful campaigns across multiple channels. You are skilled at crafting persuasive copy, using data to drive decisions and confident in managing projects, analysing trends, and leveraging social media for fundraising. Highly organised and solutions-focused, you thrive in a busy environment, collaborate effectively, and communicate clearly. Creativity, attention to detail, and proficiency with Microsoft Office and donor databases are essential in this role. A passion for our mission is key and knowledge of equines would be desirable.

What we offer:

• Generous pension scheme and cash health plan.
• Paid employee sickness absence scheme and compassionate leave.
• Death in service benefit of 4x annual salary.
• Minimum of 31 days holiday pro rata (including bank holidays and a Christmas shutdown)

World Horse Welfare takes great pride in being realistic, compassionate and forward-thinking and the successful applicant for any of our vacancies will be expected to share these values.

World Horse Welfare is committed to championing equality and diversity in all aspects of employment and in the services that it provides. We encourage applications for all of our vacancies from under-represented groups, particularly ethnically diverse communities, LGBTQ+, and people with disabilities.