Digital Advertising Officer

Dogs Trust; Greater London; On-site; GBP 28,000 - 40,000; Full time

Job summary

Dogs Trust in the United Kingdom is seeking a Digital Advertising Officer to deliver paid digital campaigns and help spread the word about the charity. You will manage campaigns end-to-end, including briefing our media agency and developing creative assets and copy with a focus on paid social.

You will optimise and test campaigns using GA4 to track KPIs, interpret performance, and provide data-driven recommendations.

Qualifications

• Experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads.
• Strong analytics skills to interpret data and inform decisions.
• Effective time management and prioritisation abilities.
• Creative copywriting skills and audience targeting.
• Passion for Dogs Trust and its mission.

Responsibilities

• Manage campaigns through full lifecycle from briefing with our media agency to building and developing creative assets and copy, with a focus on paid social.
• Optimise and test campaigns, using platform data and GA4 to track KPIs and provide data-driven recommendations.
• Collaborate with stakeholders across the charity to ensure campaigns reach the appropriate audience.

Skills

Paid social ads

Meta Ads

Google Ads

Analytics

Copywriting

Time management

Prioritisation

Tools

GA4

Job description

Are you a digital marketing professional who loves dogs?

We’re looking for a Digital Advertising Officer to deliver paid digital marketing campaigns, helping spread the word about Dogs Trust.

What does this role do?

As Digital Advertising Officer, you will:

• manage campaigns throughout the full lifecycle, from briefing with our media agency, to building and developing creative assets and copy, with a particular focus on paid social campaigns on Meta Ads and Google Ads,
• optimise and test campaigns, using platform data and Google Analytics 4 (GA4) to track KPIs, interpret performance, and provide actionable, data-driven recommendations to maximise impact,
• work closely with stakeholders across the charity to ensure campaigns are optimised, and all content reaches the appropriate audience.

This role is a fixed term contract until 31st December 2026. Interviews for this role are provisionally scheduled for week commencing 25th to 29th September 2026, and will take place on Teams.

Could this be you?

To be successful in this role, you’ll need some experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads, underpinned by a strong understanding of pay-per-click advertising and paid social. You’ll also have strong analytics skills, with the ability to interpret data and make decisions accordingly. You’ll need effective time management and prioritisation skills, as this role often juggles multiple, competing priorities. Creative copywriting skills are essential, as well as a passion for Dogs Trust and the work we do.

What does this team do?

The Digital Team is responsible for developing and maintaining Dogs Trust's digital presence, including its website and other online platforms and services.

About Dogs Trust

We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. Feel free to send us an email at [e-mail]. We're here to support you every step of the way.