Marketing Officer

British and Irish Association of Zoos and Aquariums (BIAZA); London; On-site; GBP 30,000 - 36,000; Full time

Job summary

A leading conservation organization is seeking a Marketing Officer to enhance brand awareness and drive visitation to the London Wetland Centre. The role involves creating engaging content, managing PR activities, and collaborating with internal teams. Ideal candidates will have a degree in marketing or equivalent experience, along with strong digital marketing skills. Enjoy a supportive work environment with excellent benefits, including generous annual leave and a contributory pension scheme.

Benefits

33 days annual leave

Free entry to wetland centres

Free car parking

Colleague discounts

Cycle to work scheme

Contributory pension scheme

Life Assurance

Independent financial advice

Qualifications

• Educated to degree level or equivalent experience in marketing.
• Experience in digital marketing and media relations is essential.

Responsibilities

• Create multi-channel marketing campaigns to drive visitation.
• Manage social media channels and create engaging content.
• Deliver PR activities and maximize media opportunities.

Skills

Communication

Creativity

Planning

Interpersonal Skills

Education

Degree in Business or Marketing

Tools

Digital Marketing

Social Media Management

Job description

WWT London Wetland Centre

London Closing date for applications is: 1st Jun 2025

Contact: Recruitment Team ([e-mail]) Sector: PR/Marketing Type: Paid Contract type: Full-time Salary: £30,824 per annum

About The Role

The London Wetland Centre has an exciting opportunity for a Marketing Officer to join to the team. This role will help drive visitation to London Wetland Centre, raise brand awareness and increase engagement across social media platforms.

The role will focus on creating engaging content, delivering PR, and collaborating with internal teams to deliver agreed marketing and communications activities.

Key Responsibilities Include

• Working closely with the Senior Visitor Marketing Manager to create multi-channel marketing campaigns that drive visitation to London Wetland Centre and enhance WWT brand awareness.
• Creating and delivering the centre’s PR activities, maximising local and regional media opportunities by developing excellent media contacts, creating engaging copy for editorial coverage, and supervising media site visits.
• Managing all social media channels and creating engaging content to, drive visitation, promote events, and engage visitors with our conservation work.
  
  

This is a full-time position working 37.5 hours a week, Monday to Friday. Some weekend working will be required (approximately 1 in every 4) as part of the Duty Management Rota.

About You

We’re looking for an enthusiastic and digitally-focused Marketing Officer.

You Will Possess The Following Attributes And Skills

• Excellent written and verbal communication, with experience of writing content for different audiences and platforms, from social media to PR
• Creative thinker with an eye for the latest trends, and the ability to innovate
• High levels of planning skills with effective prioritisation, balancing deadlines and workloads
• Exceptional interpersonal skills and the ability to build relationships with a wide range of stakeholders
  
  

The post holder should be educated to degree level, or be able to demonstrate equivalent experience, ideally in a business or marketing related discipline. They will also have demonstrable experience of digital marketing, social media management and media relations as this is essential to the role.

About Us

We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands. There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case.

Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar.

Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?

Why you’ll love working at WWT

• Wake up every day knowing your work is helping to restore wetlands, and our world
• Be surrounded and inspired by our team of passionate, dedicated people
• 33 days annual leave (which goes up to 38 days after 5 years of service) – this includes bank holidays and you have flexibility to take those days whenever you want
• Free entry to all our wetland centres, including your family
• Free car parking and secure bike storage areas
• Colleague discount on shopping and memberships
• Cycle to work scheme
• Contributory pension scheme
• Life Assurance of three times your salary, for peace of mind for your loved ones
• Independent personal, workplace and financial advice from Care first
  
  

WWT is an equal opportunities employer and all applications will be considered solely on merit.

Registered Charity Number England & Wales, no 1030884 and Scotland, no SC039410

Apply For This Job

For more information, and to apply for the role, please follow the link: https://vacancies.wwt.org.uk/vacancies/525/marketing-officer.html