Marketing Officer

BIAZA (British and Irish Association of Zoos and Aquariums); London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading conservation charity in London seeks a Marketing Officer to enhance brand awareness and drive visitor engagement at the London Wetland Centre. The role involves creating engaging content, managing PR activities, and collaborating with teams. Ideal candidates will have strong communication skills, creativity, and experience in digital marketing and social media management. Enjoy benefits such as 33 days annual leave, free entry to wetland centres, and a contributory pension scheme.

Benefits

33 days annual leave

Free entry to all wetland centres

Free car parking

Colleague discount on shopping

Cycle to work scheme

Contributory pension scheme

Life Assurance

Independent personal advice

Qualifications

• Experience in writing content for various audiences and platforms.
• Demonstrable experience of digital marketing and social media management.

Responsibilities

• Create multi-channel marketing campaigns to drive visitation.
• Manage social media channels and create engaging content.

Skills

Communication

Creativity

Planning

Interpersonal Skills

Education

Degree in Business or Marketing

Tools

Digital Marketing

Social Media Management

Media Relations

Job description

WWT London Wetland Centre

London Closing date for applications is: 1st Jun 2025

The London Wetland Centre has an exciting opportunity for a Marketing Officer to join the team. This role will help drive visitation to the London Wetland Centre, raise brand awareness, and increase engagement across social media platforms.

The role will focus on creating engaging content, delivering PR, and collaborating with internal teams to deliver agreed marketing and communications activities.

Key responsibilities include:

1. Working closely with the Senior Visitor Marketing Manager to create multi-channel marketing campaigns that drive visitation and enhance WWT brand awareness.
2. Creating and delivering the centre’s PR activities, maximising media opportunities by developing media contacts, creating engaging copy, and supervising media site visits.
3. Managing all social media channels to promote events, engage visitors, and highlight conservation efforts.

This is a full-time position, 37.5 hours per week, Monday to Friday. Some weekend work (approximately 1 in 4) will be required as part of the Duty Management Rota.

About You

We’re looking for an enthusiastic, digitally-focused Marketing Officer with the following attributes and skills:

• Excellent written and verbal communication skills, with experience in content creation for various audiences and platforms.
• Creative thinker with an eye for trends and innovation.
• Strong planning skills, with effective prioritisation to meet deadlines.
• Exceptional interpersonal skills to build relationships with stakeholders.

The ideal candidate will be educated to degree level or have equivalent experience, preferably in business or marketing, with demonstrable experience in digital marketing, social media management, and media relations.

About Us

We’re WWT, dedicated to restoring wetlands and their ecosystems. Our team is passionate and committed to our mission, whether through visitor engagement or research. Join us and help restore wetlands and unlock their power.

Why you’ll love working at WWT

• Contribute to wetland restoration efforts daily.
• Work with passionate, dedicated colleagues.
• 33 days annual leave (rising to 38 after 5 years), including bank holidays, with flexible scheduling.
• Free entry to all wetland centres for you and your family.
• Free parking, bike storage, colleague discounts, cycle to work scheme, pension, life assurance, and access to personal and financial advice.

WWT is an equal opportunities employer. All applications will be considered on merit.