Senior Demand Marketing Manager

UPP; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Discretionary bonus

29 days holiday

Private healthcare

Pension

Family leave

Life assurance

Training

Volunteer days

Cycle-to-work

Job summary

UPP, the UK's leading provider of on-campus accommodation infrastructure, is seeking a Senior Demand Marketing Manager to drive demand, occupancy and engagement across our university partnerships. Based in London with a hybrid pattern, you will translate insights into high-impact campaigns and collaborate with Sales, Pricing and Accommodation Services to support growth.

You'll lead brand marketing, CRM and digital demand generation, own the acquisition strategy, optimise budget allocation and

Qualifications

• Proven experience developing and delivering successful marketing strategies within a commercial environment.
• Strong expertise across demand generation, brand marketing, CRM, content, digital and performance marketing.
• A track record of driving customer acquisition, conversion and measurable commercial results through marketing activity.
• Experience managing marketing budgets, agency relationships and investment decisions.
• Excellent stakeholder management and influencing skills, with the ability to build trusted relationships across internal teams and external partners.
• Strong knowledge of digital marketing channels, including CRM, SEO, PPC, paid social and marketing automation.
• A data-driven approach, using customer insight, analytics and performance data to optimise decisions and improve outcomes.
• Experience leading and developing high-performing marketing teams.

Responsibilities

• Develop and lead UPP's marketing strategy and annual marketing plan, aligned to occupancy, revenue and growth objectives.
• Lead integrated demand generation campaigns across digital, social, CRM, content and university partner channels.
• Own the digital acquisition strategy, including PPC, SEO, paid social, retargeting and emerging channels.
• Optimise marketing investment to maximise traffic, leads, conversion, bookings and occupancy performance.
• Lead CRM and customer communications activity across the full student lifecycle, from initial enquiry through to advocacy.
• Build and strengthen relationships with university partners, providing marketing expertise and delivering accommodation marketing strategies that support student recruitment and occupancy objectives.
• Lead UPP's social media, student engagement, creator and advocacy strategies to build awareness and engagement with student audiences.
• Establish and track marketing KPIs, measuring campaign effectiveness, ROI and customer acquisition costs.
• Lead and develop the Marketing team, manage agency relationships and drive marketing excellence across the organisation.
• Champion best practice, innovation and the effective adoption of emerging technologies and AI within marketing activity.

Skills

Demand generation

Brand marketing

CRM

Content marketing

Digital marketing

Performance marketing

Stakeholder management

Budget management

Team leadership

Marketing analytics

Job description

UPP is the UK's leading provider of on-campus residential and academic accommodation infrastructure, operating across a diverse portfolio of university partnerships. We are passionate about creating exceptional places for students to live and learn, and we're looking for an experienced marketing leader to help drive demand, occupancy and engagement across our portfolio.

We are looking for a Senior Demand Marketing Manager to join our Partnerships team and lead the development and delivery of UPP's demand generation and marketing strategy. This is an exciting opportunity to shape how we attract, engage and retain students while supporting occupancy, revenue performance and long-term growth across our university partnerships.

Working closely with university partners and colleagues across Sales, Pricing, Accommodation Services and Commercial teams, you'll translate customer insight, market intelligence and business objectives into high-impact marketing strategies and campaigns that deliver measurable results.

This role is based at our award-winning London office, conveniently located near London Bridge, Cannon Street and Monument stations, and offers a hybrid working pattern with 3 days per week in the office. You will have the opportunity to visit our university sites across the UK, including attendance at open days and student recruitment events.

Key responsibilities will include:

• Develop and lead UPP's marketing strategy and annual marketing plan, aligned to occupancy, revenue and growth objectives.
• Lead integrated demand generation campaigns across digital, social, CRM, content and university partner channels.
• Own the digital acquisition strategy, including PPC, SEO, paid social, retargeting and emerging channels.
• Optimise marketing investment to maximise traffic, leads, conversion, bookings and occupancy performance.
• Lead CRM and customer communications activity across the full student lifecycle, from initial enquiry through to advocacy.
• Build and strengthen relationships with university partners, providing marketing expertise and delivering accommodation marketing strategies that support student recruitment and occupancy objectives.
• Lead UPP's social media, student engagement, creator and advocacy strategies to build awareness and engagement with student audiences.
• Establish and track marketing KPIs, measuring campaign effectiveness, ROI and customer acquisition costs.
• Lead and develop the Marketing team, manage agency relationships and drive marketing excellence across the organisation.
• Champion best practice, innovation and the effective adoption of emerging technologies and AI within marketing activity.

We are looking for you to have significant senior marketing experience, with:

• Proven experience developing and delivering successful marketing strategies within a commercial environment.
• Strong expertise across demand generation, brand marketing, CRM, content, digital and performance marketing.
• A track record of driving customer acquisition, conversion and measurable commercial results through marketing activity.
• Strong experience managing marketing budgets, agency relationships and investment decisions.
• Excellent stakeholder management and influencing skills, with the ability to build trusted relationships across internal teams and external partners.
• Strong knowledge of digital marketing channels, including CRM, SEO, PPC, paid social and marketing automation.
• A data-driven approach, using customer insight, analytics and performance data to optimise decisions and improve outcomes.
• Experience leading and developing high-performing marketing teams.

Experience within student accommodation, higher education, property, hospitality or another customer-focused, multi-site environment would be advantageous. Experience with HubSpot or similar CRM platforms would also be beneficial.

Alongside your technical expertise, you'll be a commercially minded marketing leader who thrives in a fast-paced environment, enjoys building strong partnerships and is passionate about creating campaigns that deliver tangible business results.

In return, we are offering

a competitive salary and a great benefits package, including

• a discretionary performance bonus
• 29 days' holiday plus bank holidays
• private healthcare
• pension
• enhanced family leave
• life assurance
• training
• two paid volunteering or personal development days
• a cycle-to-work scheme

UPP welcomes all applications and recognises the value of having a diverse and inclusive culture which reflects the communities we work with and has a positive impact on our people, our student residents and our university partners.

We understand all disabilities, impairments and conditions are unique, so please advise us of any adjustments which would support you through our recruitment process and help you to thrive at work.

Our core values of Innovation, Sustainability, Community, Partnership and Respect are fundamental to our culture and summarise what is important to our business and our people.

We are a team with energy, pace and passion.