Marketing Manager - Startups

Morgan McKinley; Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading recruitment agency in the United Kingdom is seeking a Marketing Manager to drive product marketing strategies and oversee marketing campaigns. The ideal candidate will have expertise in market analysis and user research to enhance product positioning and engagement. Responsibilities include developing marketing plans, collaborating cross-functionally, and creating impactful marketing content. This role offers opportunities to shape product communication while understanding industry trends and user needs.

Qualifications

• Experience in driving product marketing strategies.
• Strong understanding of market trends and user insights.
• Ability to communicate effectively across teams.

Responsibilities

• Act as a subject matter expert in product(s) or feature(s).
• Drive marketing plan development for teams.
• Develop and execute go-to-market strategies.
• Create and manage marketing content independently.
• Conduct user research by leveraging internal and external partners.

Skills

Product marketing strategy

Market analysis

Campaign management

User research

Cross-functional collaboration

Job description

Overview

As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing market context and key insights on products and features. You drive decisions and help form guiding principles for launch and growth of our product features and services in the market. You educate marketers, support our content strategy, run medium- to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You dig in and understand the detailed insights and big picture implications to help solve problems by reaching an optimal solution. You proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends

Responsibilities

• Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
• Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
• Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
• Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
• Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.