Marketing Manager - Media & Projects

Interflora UK & Ireland; Quarrington; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Interflora UK & Ireland is seeking a senior marketer to lead media strategy and cross-channel campaigns. You will partner with agencies, apply a data-driven approach to planning and optimize multi-million-pound budgets across paid social and other channels.

The role blends strategic thinking with hands-on execution, delivering measurable impact while aligning activities to clear objectives and driving brand growth.

Qualifications

• Extensive experience in media and advertising with a brand focus.
• CIM / IDM or Mini Masters in Marketing preferred.
• Experience managing multi-million pound media campaigns across online and offline channels.
• Strong testing culture with a drive to improve efficiency and effectiveness.
• Excellent attention to detail with large budgets day to day.

Responsibilities

• Lead media strategy and delivery through agency partners with a data-led approach.
• Challenge performance, interpret results and ensure budgets are invested effectively across paid social and wider media channels.
• Lead cross-channel marketing projects across the full marketing mix.
• Balance strategy and execution and continuously test and improve results.

Skills

Media planning

Brand advertising

Campaign management

Data-driven marketing

Budget management

Education

CIM / IDM / Mini masters in Marketing

Job description

Company Description

We are proud to be the world’s largest and most experienced flower delivery network. Every day, people trust us to deliver their best wishes and sentiments on their behalf. But it’s not just about being the largest - we pride ourselves on being the most personable too.

As a business, we are driven by our Purpose, 'to make beautiful things happen' - it's what drives us every day. We strive to be trusted, personal and special and each and every one of our colleagues contributes to that.

We have a very flexible approach to hybrid working, where our colleagues are trusted to choose how they manage their time and to decide where and how they work - just as long as they come to the office in Sleaford to collaborate and connect with each other on a weekly basis (although many colleagues choose to be in the office much more often than that).

Our colleagues tell us that they love working here and that we have a real 'family feel' that makes us a unique and great place to work.

Job Description

Our Marketing team are looking for a well-rounded marketer who combines strong brand fundamentals with a sharp commercial mindset. You’ll understand how to build meaningful, consistent brand campaigns, while ensuring all activity is aligned to clear objectives and delivers measurable impact.

You’ll take the lead on media strategy and delivery through agency partners, bringing a data-led approach to planning, optimisation and decision-making. While not hands-on in platforms day-to-day, you’ll be confident challenging performance, interpreting results and ensuring multi-million pound budgets are invested effectively across paid social and wider media channels.

Alongside media, this role offers real breadth - leading cross-channel marketing projects and initiatives that stretch across the full marketing mix. It’s a fantastic opportunity for someone who enjoys the blend of strategy and execution, and who thrives on bringing ideas to life while continuously testing, learning and improving results.

Qualifications

• Extensive and demonstrable marketing experience, with a sustained period focussing on media and advertising
• Ideally CIM / IDM / Mini masters in Marketing
• Experience managing multi million pound media campaigns and activity with a strong knowledge of all online and offline channels, in particular the paid social advertising and the main platforms
• Experience working in a heavy testing culture with a constant drive to improve efficiency and effectiveness
• A strong understanding and recognition of how brands grow and an understanding of how to balance brand building with performance through advertising
• Exceptional attention to detail and experience managing large budgets day to day
• Skills in third-party agency management

Additional Information

This role is based at Interflora House Sleaford. Interflora House is in the heart of Sleaford - a beautiful market town in Lincolnshire. In our amazing newly designed workspace, we have a choice of over 80 'hot desks' and 14 meeting rooms, as well as many different types of work areas to utilise throughout the day - whether that's our 'Library' for some quiet thinking space, our 'Heartspace' for a chat over a free freshly-ground coffee, or our 'Amphitheatre' for social and collaboration activities. There's even variety in our 3 main working areas, which include designated quiet desks, a 'full bloom' space for noisy, day to day work activities and calls, breakout spaces, meeting pods and conferencing facilities - the choice is yours and it's all here at Interflora House!

Although this role is contracted to Interflora House we offer the option to work Hybrid with office attendance expected as and when required with a minimum of 1 day per week on site.

All your information will be kept confidential according to EEO guidelines.

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