Marketing Manager

Universal Business Team; Hemel Hempstead; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Pension

Holiday entitlement

Industry conferences and events

Hybrid working

Four-day week option (pro rata)

Job summary

Universal Business Team in Hemel Hempstead seeks an ambitious Marketing Manager to lead and grow the marketing function across four specialist brands. The role combines strategic thinking with hands-on campaign delivery to build brand awareness and generate qualified leads.

You will manage the marketing strategy, lead a Marketing Executive and coordinate with external agencies, driving growth in the education and built environment sectors.

Qualifications

• B2B marketing experience leading a marketing function in an SME.
• Experience in education sector and built environment (construction/interiors/furniture).
• Proven track record of generating qualified sales opportunities and revenue growth.
• Experience marketing high-value, long-sale-cycle projects.
• Strong experience in brand, digital, content, PR, events and outbound campaigns.
• Experience managing CRM and using data to measure marketing effectiveness.
• Experience managing people, external agencies and marketing budgets.
• Excellent communication skills and ability to work with senior leaders.

Responsibilities

• Developing and delivering the Group's marketing strategy and annual plan.
• Building brand awareness and positioning across all four businesses.
• Generating qualified sales leads through targeted campaigns, account-based marketing and outbound activity.
• Developing the consultancy profile through research, thought leadership, PR and industry relationships.
• Raising the profile of key individuals through LinkedIn, speaking opportunities and sector media.
• Managing digital marketing, websites, SEO, email campaigns and social media.
• Planning and delivering industry events and exhibitions.
• Producing case studies, project content and marketing materials.
• Working closely with Business Development to convert marketing activity into commercial opportunities.
• Managing the marketing budget, CRM activity and performance reporting.

Skills

B2B Marketing

Marketing Leadership

CRM Management

Digital Marketing

Lead Generation

Campaign Management

Brand Development

Content Creation

Communication

Tools

CRM Systems

Job description

Marketing Manager

Hemel Hempstead, Hertfordshire

£60,000–£70,000 + performance bonus

Hybrid working | Four-day week considered (Pro Rata)

The opportunity

Our client is seeking an ambitious, commercially driven Marketing Manager to lead and develop their marketing function across its four specialist businesses.

Working within the independent schools sector, the Group delivers construction, refurbishment, furniture and estates consultancy through four complementary brands: school consultancy, research and masterplanning, education construction and major projects, refurbishment and interior fit-out and specialist furniture

This is a senior, hands-on role for an experienced B2B marketing professional who can combine strategic thinking with practical delivery, building brand awareness, generating qualified leads and directly contributing to business growth.

You will have responsibility for developing the Group's marketing strategy, leading an existing Marketing Executive and managing external agencies and suppliers.

The role:

A key priority will be establishing the consultancy as the Group's front door, using its research, consultancy and relationships with independent schools to generate opportunities across all four businesses.

You will also lead the marketing activity required to build the projects sides forward order book and increase sales opportunities for interiors, refurbs, fit outs and furniture

Key responsibilities will include:

• Developing and delivering the Group's marketing strategy and annual plan.
• Building brand awareness and positioning across all four businesses.
• Generating qualified sales leads through targeted campaigns, account-based marketing and outbound activity.
• Developing the consultancy profile through research, thought leadership, PR and industry relationships.
• Raising the profile of key individuals through LinkedIn, speaking opportunities and sector media.
• Managing digital marketing, websites, SEO, email campaigns and social media.
• Planning and delivering industry events and exhibitions.
• Producing case studies, project content and marketing materials.
• Working closely with Business Development to convert marketing activity into commercial opportunities.
• Managing the marketing budget, CRM activity and performance reporting:

We are looking for an experienced B2B marketing professional who understands how to turn marketing investment into commercial growth.

You will be equally comfortable developing a Group-wide marketing strategy, advising senior colleagues and getting hands-on with campaigns, content, digital marketing and lead generation.

• B2B marketing experience, leading a marketing function within an SME.
• Experience in both the education sector and the built environment, ideally construction, interiors, fit-out or furniture.
• A proven track record of generating qualified sales opportunities and contributing to revenue growth.
• Experience marketing high-value, long-sales-cycle projects.
• Strong practical experience across brand development, digital marketing, content, PR, events and outbound campaigns.
• Experience managing CRM systems and using data to measure marketing effectiveness.
• Experience managing people, external agencies and marketing budgets.
• Excellent communication skills and the confidence to work with senior business leaders and external stakeholders.

• Salary of £60,000–£70,000 depending on experience.
• Performance-related bonus linked to commercial and marketing objectives.
• Hybrid working, based at Noble House, Hemel Hempstead.
• A four-day working week will be considered, with salary adjusted pro rata.
• Pension and holiday entitlement.
• Opportunities to attend and represent the Group at leading industry conferences and events.