Marketing Manager (Maternity Cover 12 mths)

Anglian Country Inns; Hitchin; Hybrid; GBP 32,000 - 42,000; Part time

Benefits offered by this job

Staff discount

Annual bonus

Pension

Gym membership

Cycle to work

Charity day off

Wine at cost

Job summary

Anglian Country Inns is seeking a Marketing Manager on a maternity cover basis (12 months) to coordinate marketing across our portfolio. You will work closely with GMs, AGMs and regional teams to deliver engaging, on-brand digital and print communications, driving brand awareness and customer engagement.

The role is a 30-hour week with a mix of Head Office presence and site visits, offering flexible remote work where appropriate and opportunities to shape campaigns across our ten East Anglia

Responsibilities

• Coordinate and deliver marketing activity across the Anglian Country Inns portfolio.
• Collaborate with marketing and venue teams to produce on-brand communications across digital and print channels.
• Build strong relationships with GMs, AGMs and Regional Heads to align priorities.
• Work 30 hours per week, with one full day in Head Office and other days on-site or remote.

Job description

We have an exciting opportunity as part of our Central Support Team for a Marketing Manager (Maternity Cover - 12 mths) at Anglian Country Inns.

Who are we?

Anglian Country Inns is a family run business that first opened its doors over twenty seven years ago and now we have ten award winning establishments across East Anglia including a coffee shop, oyster bar, bakery and brewery to boot! Making people happy, premium fresh food and sustainability are three of many things that make us tick. If you have the skills and passion to help us showcase these more across our business and beyond, we'd love to hear from you.

Role Purpose:

• The Marketing Manager is responsible for coordinating and delivering effective marketing activity across the ACI portfolio. The role supports brand awareness, customer engagement, footfall and revenue growth across all venues.
• Working collaboratively with marketing and venue teams to deliver engaging, on-brand communications across digital and print channels, with a focus on creativity, commercial awareness and effective organisation.
• Build strong relationships with GMs, AGMs and Regional Heads to understand priorities and coordinate venue marketing activity.
• To work 30 hours across the working week, flexibly, with at least one full day in the Head Office and another day roaming across sites as required – the balance to be worked remotely.

What will you need to do as head of Marketing at ACI?

Key elements of the Marketing Manager role

• Support Head of Marketing, GMs, AGMs and Regional Heads to deliver best-in-class digital & marketing comms
• Copy and formatting for POS collateral, menus, posters, table talkers, menus, award submissions, website and newsletters etc.
• Support the effective delivery of social media operations across sites
• Help oversee and occasionally create photography/videography across sites and key suppliers
• Manage venue websites, conceiving and creating compelling content
• Working knowledge of SEO driven content, PPC advertising and data analysis
• Manage content on relevant digital platforms such as OpenTable, Guestline, Squaremeal, etc.
• Working knowledge of the marketing tech stack – Canva, zonal, Airship, FeedItBack 125 data analytics, Wireless Social etc.
• Help deliver on the internal communication of marketing ideas, positioning, events and wider activity to staff where relevant
• Be an ambassador for ACI more generally
• Drive the business to make good on the vision to ‘make people happy

What's in it for you?

Some of our ACI benefits to get you started...

• 50% discount across all ACI sites on both food and drink
• Annual bonus scheme
• Generous pension contributions
• Free gym membership
• Cycle to work scheme
• ‘Live your life’, charity day off each year
• Wine at cost