Marketing Activation Manager

Young & Co.'s Brewery, P.L.C.; Tooting; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

26 days holiday

Private health Insurance

Pension scheme

Sharesave

Life assurance

Career development

Pub discounts

Overnight stay discounts

Job summary

Young & Co.'s Brewery, P.L.C. is seeking a Marketing Activation Manager to translate marketing strategy into engaging activations across our estate.

You will work with the Senior Marketing Manager, Area Sales & Marketing Coordinators, pub teams, suppliers and stakeholders to deliver campaigns that boost sales, footfall and customer engagement. This hands-on role focuses on seasonal campaigns, supplier activations and large internal events, managing projects from brief to delivery and ensuring

Qualifications

• Proven ability to deliver marketing campaigns, brand activations, events or partnerships from idea through to execution.
• Excellent project management and organisational skills, with ability to juggle multiple projects and deadlines.
• Confident communicator and collaborator who can build strong relationships and inspire others.

Responsibilities

• Lead end-to-end delivery of seasonal campaigns and activation plans.
• Collaborate with pub teams, area managers and suppliers to activate campaigns and local opportunities.
• Develop supplier activations that drive premiumisation, category growth and customer acquisition.
• Support key drink campaigns and internal events with partnerships and sponsorships.
• Measure campaign performance and report ROI to inform future activations.

Skills

Marketing campaigns

Brand activations

Events

Project management

Communication

Presentation

Job description

Marketing Activation Manager

We’re looking for a passionate, commercially minded marketeer to join our dynamic Sales and Marketing team as Marketing Activation Manager, responsible for the delivery of campaigns and supplier activity.

As the Marketing Activation Manager, you will be at the heart of bringing our marketing strategy to life. Working closely with the Senior Marketing Manager, Area Sales & Marketing Co-ordinators, pub teams, suppliers and wider business stakeholders, you will turn strategic campaign plans into engaging, innovative and commercially impactful activations across our estate. You will have your finger on the pulse of hospitality, customer and cultural trends, bringing fresh ideas and energy to how we activate with our brand partners. You will be confident challenging the norm, spotting opportunities and finding new ways to create memorable customer experiences that drive sales, footfall and engagement.

This is a hands-on role for someone who thrives on making things happen. From seasonal campaigns and key trading moments to innovative supplier activations and large internal events, you will manage projects from brief through to delivery, ensuring every detail is considered and every stakeholder is brought along on the journey.

What We're Looking For:

• A genuine passion for hospitality, brands, marketing and creating brilliant customer experiences.
• A curious, trend-aware individual who is always looking for the next big idea, experience or opportunity.
• Proven experience delivering marketing campaigns, brand activations, events or partnerships from idea through to execution.
• Excellent project management and organisational skills, with the ability to juggle multiple projects, deadlines and stakeholders at the same time.
• A confident communicator and natural collaborator who can build strong relationships.
• A confident presenter who can communicate ideas clearly and inspire others to get behind them.

Key Responsibilities

Campaigns & Seasonal Activations (45%)

• Work closely with the Senior Marketing Manager, Senior Brand & Communications Manager, digital team and design to bring the annual marketing strategy and key seasonal campaigns to life.
• Own the end-to-end delivery of quarterly seasonal business plan briefs and any other ad hoc briefs required, translating strategic direction into clear activation plans, toolkits and timelines.
• Work closely with Area Sales & Marketing Co-ordinators and pub teams to ensure key calendar moments and seasonal campaigns are activated and delivered while identifying opportunities for local relevance and innovation.
• Bring creativity and innovation to campaign execution, continually looking for ways to make our activity more distinctive, relevant and impactful.

Supplier & Brand Activations (45%)

• Working closely with key suppliers, develop and deliver innovative supplier activations and support that drive premiumisation, category growth and customer acquisition across key trading moments and seasonal events including Wimbledon, Boat race, Freshers and other key opportunities. Manage projects from initial idea and briefing through to delivery including reporting.
• Support delivery of key drinks campaigns alongside Commercial Manager and Senior Marketing Manager. Including spritz, winter cocktails, cocktail club, negroni month etc.
• Work closely with the Senior Marketing Manager and Commercial Manager to activate agreed supplier partnerships and maximise contractual marketing spend.
• Work with internal training teams to deliver the perfect serve for key drink focuses. Unlocking supplier support to help support L&D.
• Collaborate with the wider internal Sales and Marketing team to deliver multi-channel visibility for key supplier campaigns and activity. Including; Digital, app, design, influencers and PR.
• Support delivery of key internal events through supplier partnership and sponsorship. Including Young’s Awards, Scrum dine with Young’s, AGM, charity opportunities and other key company events.

Commercial & Innovation 10%

• Alongside the SMM, ensure all marketing activations have clear commercial objectives and contribute to wider business priorities.
• Support the Senior Marketing Manager in measuring campaign and activation performance, demonstrating return on investment and capturing learnings and opportunities.
• Setting and reporting on quarterly supplier funded incentives. Driving engagement for key campaigns and category growth.
• Stay close to the hospitality, drinks and consumer trends, continuously seeking new opportunities to drive sales, footfall, customer acquisition and engagement through marketing activation.
• Identify opportunities to innovate and improve how we activate campaigns, supplier partnerships and key trading moments across the estate.

What We Offer

• 26 days holiday per year plus bank holidays
• Private Health Insurance
• Generous Company Pension Scheme
• Sharesave Scheme
• Life Assurance
• Access to our industry leading Career Pathway, Apprenticeships and training and development courses.
• 20% discount in allYoung'spubs and 30% discount on overnight stays