Marketing Manager (Maternity Cover 12 mths) - Hitchin

Anglian Country Inns Ltd.; Hitchin; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

50% discount across all ACI sites

Annual bonus scheme

Generous pension contributions

Free gym membership

Cycle to work scheme

'Live your life', charity day off each

Wine at cost

Job summary

Anglian Country Inns Ltd. is seeking a Marketing Manager to coordinate and deliver impactful marketing across ten venues.

You will work with marketing and venue teams to produce engaging, brand-consistent communications across digital and print channels, driving creativity, commercial awareness, and organized delivery. You will manage social media, photography/videography, and content across venue websites, enhancing SEO-focused content and PPC efforts.

Qualifications

• Lead on best-in-class digital & marketing communications across the portfolio.
• Copy and formatting for POS collateral, menus, posters and newsletters.
• Oversee social media operations across sites and photography/videography where needed.
• Manage venue websites with compelling content; optimize SEO-driven content and PPC campaigns.
• Coordinate OpenTable, Guestline, Squaremeal profiles and other marketing platforms.
• Understand and utilize the marketing tech stack to share ideas internally and with teams.
• Be an ambassador for Anglian Country Inns and help drive the vision to make people happy.

Responsibilities

• Coordinate and deliver marketing activity across all venues.
• Collaborate with marketing and venue teams to ensure on-brand comms.
• Support Head of Marketing and leaders to deliver engaging content.
• Drive campaigns to increase brand awareness, footfall and revenue.

Skills

Digital marketing

Content creation

Communication

Project management

Cross-functional collaboration

Tools

Canva

zonality

Airship

FeedItBack

125 data analytics

Wireless Social

Job description

The Marketing Manager is responsible for coordinating and delivering effective marketing activity across the ACI portfolio. The role supports brand awareness, customer engagement, footfall and revenue growth across all venues.

• Working collaboratively with marketing and venue teams to deliver engaging, on-brand communications across digital and print channels, with a focus on creativity, commercial awareness and effective organisation.
• Build strong relationships with GMs, AGMs and Regional Heads to understand priorities and coordinate venue marketing activity.
• To work 30 hours across the working week, flexibly, with at least one full day in the Head Office and another day roaming across sites as required - the balance to be worked remotely.

What will you need to do as head of Marketing at ACI? Key elements of the Marketing Manager role

• Support Head of Marketing, GMs, AGMs and Regional Heads to deliver best-in-class digital & marketing comms
• Copy and formatting for POS collateral, menus, posters, table talkers, menus, award submissions, website and newsletters etc.
• Support the effective delivery of social media operations across sites
• Help oversee and occasionally create photography/videography across sites and key suppliers
• Manage venue websites, conceiving and creating compelling content
• Working knowledge of SEO driven content, PPC advertising and data analysis
• Manage content on relevant digital platforms such as OpenTable, Guestline, Squaremeal, etc.
• Working knowledge of the marketing tech stack - Canva, zonal, Airship, FeedItBack 125 data analytics, Wireless Social etc.
• Help deliver on the internal communication of marketing ideas, positioning, events and wider activity to staff where relevant
• Be an ambassador for ACI more generally
• Drive the business to make good on the vision to 'make people happy'

Anglian Country Inns is a family run business that first opened its doors over twenty seven years ago and now we have ten award winning establishments across East Anglia including a coffee shop, oyster bar, bakery and brewery to boot! Making people happy, premium fresh food and sustainability are three of many things that make us tick. If you have the skills and passion to help us showcase these more across our business and beyond, we'd love to hear from you.

Some of our ACI benefits to get you started...

• 50% discount across all ACI sites on both food and drink
• Annual bonus scheme
• Generous pension contributions
• Free gym membership
• Cycle to work scheme
• 'Live your life', charity day off each year
• Wine at cost