Marketing manager

Somerset House; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Eye tests and glasses

Life insurance

Season ticket loan

Cycle to Work

Discounts at Somerset House cafes

Job summary

Somerset House seeks a Senior Marketing Manager to lead planning, management and delivery of integrated campaigns for flagship seasonal events. You will drive audience-first strategies, coordinate cross-functional teams and partner with external agencies to maximize ticket sales and revenue.

Working with finance and ticketing, you will shape pricing, promotions and performance tracking, translating data into actionable marketing plans across social, onsite and email channels.

Qualifications

• Significant experience leading marketing campaigns for live events or creative agencies.
• Proven ability to drive ticket sales and optimize campaigns across channels.
• Strong analytical skills to interpret data and inform decisions.

Responsibilities

• Lead planning and delivery of integrated marketing campaigns for Live Events.
• Coordinate cross-functional teams, with clear priorities and timelines.
• Develop audience-first, full-funnel strategies to grow ticket sales and revenue.
• Track weekly campaign performance; report to senior stakeholders.

Skills

Marketing strategy

Multi-channel

Project management

Analytical skills

Audience segmentation

Growth mindset

Creative thinking

Communication skills

Tools

CRM

Ticketing platforms

Job description

Описание:

We are seeking a highly skilled and experienced Senior Marketing Manager to join Somerset House, the UK's largest creative community and home of cultural innovation. Working closely with the Head of Marketing & Audiences, you will lead the planning, management and delivery of integrated marketing campaigns for our flagship seasonal events throughout the year.

Задачи:

Lead on the planning and execution of multi-channel marketing projects for our ticketed Live Events and Seasonal Campaigns Build and maintain relationships with external partners, agencies, media outlets, cultural and commercial collaborators. Act as a central point of coordination, ensuring timely decision-making, clear communication and effective escalation of issues where required. Coordinate cross-functional project teams, ensuring internal stakeholders, creative teams, agencies and external partners are aligned on priorities, responsibilities and delivery timelines. Lead regular project meetings, monitor progress against agreed plans and proactively identify and resolve risks, challenges and potential delays. Provide regular updates to senior stakeholders on project progress, budgets, risks and key decisions. Develop and deliver audience-first, full-funnel marketing strategies that grow ticket sales and revenue, drive customer acquisition and build brand awareness. Work closely with finance and ticketing teams to develop pricing and promotions strategies, ensuring sales targets are met and exceeded. Lead on weekly campaign performance tracking, consolidating sales, marketing and other departmental data into a central performance tracker. Analyse performance alongside market trends and competitor activity to identify opportunities and challenges, and proactively recommend actions to drive demand, improve conversion rates and grow revenue. Develop and deliver engaging, audience-focused creative content across key marketing channels, with particular emphasis on social media, onsite promotion and email marketing. Work closely with Food & Beverage and Commercial teams to develop compelling offers, packages and value propositions that enhance the visitor experience and maximise revenue opportunities. Collaborate with B2B partners to develop joint marketing initiatives, tailored offers and promotional campaigns, leveraging partner channels to extend reach and attract new audiences. Build strong working relationships with artists, creative collaborators and programme partners to develop engaging campaign content and maximise promotional opportunities through their own channels and networks. Identify opportunities to test and optimise creative formats, messaging and content approaches, using performance insights to improve engagement and conversion.

Требования:

Significant experience in marketing within ticketed entertainment-based organisations, or creative agencies. Proven track record of driving ticket sales and conversion-focused campaigns Familiarity with audience segmentation and growth strategies, with demonstrable success in broadening reach and deepening engagement. Experience in leveraging both online and offline channels to deliver measurable impact on ticketing and audience development. Creative thinker with experience developing innovative sales-driving campaigns, including dynamic pricing, limited-time offers, and audience loyalty schemes. Strong project management skills, with the ability to balance multiple campaigns, priorities, and deadlines. Excellent analytical skills, with confidence in interpreting ticketing and marketing data to make evidence-based decisions. Skilled communicator, able to create clear, compelling reports and recommendations for stakeholders and leadership. Entrepreneurial mindset, comfortable with autonomy, creative problem-solving, and cross-team collaboration. Deep understanding of ticketing platforms, CRM, sales funnels, and customer journeys, with the ability to translate data into actionable marketing strategies. Growth mindset – keen to test, learn, and continuously evolve strategies in response to audience needs and industry trends.

Условия:

• Hybrid working based on having 3 days in the office per week (pro rata if part-time)*
• Contribution towards eye tests and glasses
• Trust life insurance scheme
• We offer winter flu vaccination vouchers
• Enhanced annual leave - 25 days plus bank holidays (pro rata)
• Birthday leave - additional day leave
• Celebration day - to celebrate anything of your choice
• Sick leave - 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service)
• Emergency dependent care - option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service)
• Enhanced maternity pay
• 8% employer pension contributions, no employee contribution required*
• Option for salary sacrifice
• Season ticket loan
• Cycle to Work scheme
• The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites
• Discounts in Somerset House cafes and restaurants
• Discounts with various high street retailers and restaurants
• Discounts to local leisure centres