Marketing Manager - Lifestyle & Active

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to drive the re-launch of a prominent brand. This role offers the opportunity to lead innovative marketing strategies in the Lifestyle and Active sectors, working closely with a talented team to enhance brand presence and drive growth. You'll be at the forefront of creating impactful campaigns, fostering partnerships, and leveraging market insights to ensure success. Join a forward-thinking company that values creativity and collaboration, providing you with the autonomy to make a significant impact in a fast-paced environment.

Benefits

Recognition Schemes

Company Events

Leadership Sessions

Wellness Programs

Support from Retail Trust Charity

Qualifications

• At least 4 years of marketing experience in fashion, lifestyle, or retail sectors.
• Strong relationships within the industry and leadership ability to inspire teams.

Responsibilities

• Lead marketing strategies for Lifestyle and Active categories, shaping campaigns.
• Collaborate cross-functionally with channels for seamless campaign execution.

Skills

Marketing Strategy

Brand Management

Data Analytics

Leadership

Communication Skills

Education

Relevant Degree

Job description

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Marketing Manager - Lifestyle & Active, London

Client: Frasers Group

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 70063f5c5d64

Job Views: 3

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description:

At Frasers Group, we’re rethinking retail through digital innovation and unique store experiences, serving the world’s best sports, premium, and luxury brands globally. Our brands include Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission is to build the world's most admired brand ecosystem. Our purpose is to elevate lives by providing access to top brands and experiences. We foster a culture of fearless innovation, ownership, relevance, and collaboration. Join us to be part of a forward-thinking team that embraces challenges and strives for excellence.

This role focuses on re-launching the 18montrose brand digitally and physically, alongside FLANNELS' expansion into the Active category. It’s ideal for entrepreneurial marketers eager to develop their skills in a fast-paced environment, with autonomy and the chance to make a significant impact.

Working closely with the Group Head of Marketing and Brand Partnerships, you will lead marketing strategies for the Lifestyle and Active categories, shaping campaigns, collaborating with partners, and driving brand health through offline and online initiatives. You will serve as the brand guardian for 18montrose and FLANNELS Active, inspiring the wider marketing and commercial teams.

Key responsibilities include:

• Be the marketing expert for Lifestyle and Active brands, understanding their history, ranges, and future plans to ensure cohesive campaigns across channels.
• Lead seasonal marketing calendars, ensuring timely delivery of assets and campaigns, and leveraging cultural moments for relevance.
• Develop and execute marketing strategies to drive growth, brand awareness, and commercial success.
• Build relationships with industry figures, artists, musicians, and collaborators to foster organic partnerships.
• Translate business and brand objectives into creative campaigns, attending shoots and overseeing content.
• Collaborate cross-functionally with channels such as Content, Social, Retail, PR, and E-Commerce for seamless campaign execution.
• Secure brand buy-in and investment, preparing pitches and proposals for brand partners.
• Use data analytics to monitor campaign performance, report results, and share insights.
• Act as a conduit between marketing and commercial teams, maintaining relationships with key partners.
• Dissect market trends, cultural shifts, and competitor activities to identify opportunities.

Qualifications and skills:

• At least 4 years of marketing experience in fashion, lifestyle, or retail sectors.
• Relevant degree preferred but not essential; industry experience and strategic planning skills are key.
• Cultural awareness and a passion for Lifestyle & Active categories, streetwear, and emerging brands.
• Strong relationships within the industry.
• Leadership ability to inspire teams and collaborate effectively.
• Excellent communication, organizational, and prioritization skills.
• Experience managing teams and budgets.
• Flexible, enthusiastic, and able to work under pressure.
• Fluent in English, with travel flexibility and UK work rights.

We offer a comprehensive benefits package and various employee perks, including recognition schemes, company events, leadership sessions, wellness programs, and support from the Retail Trust charity.

Next steps:

Applications will be reviewed by our Recruitment Team. Shortlisted candidates may undergo multiple interview stages, including behavioral and technical assessments, with potential presentations or tasks to demonstrate skills.