Marketing Manager- Licensing & Partnerships

Gordon Ramsay Restaurants; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

50% staff discount on food and drinks

30% discount for Friends & Family

Income advance via Stream (up to 50%)}

Refer a Friend bonus

World-class training & development

Career progression in a multi-site, 多—

Job summary

Gordon Ramsay Restaurants is seeking a Marketing Manager – International Licensing & Partnerships to join our London Head Office. You will oversee marketing execution, brand consistency and commercial success for our licensed restaurant portfolio worldwide.

You will act as the key link between GRR's marketing team and international partners, ensuring access to best-in-class tools and guidance to bring our brands to life locally.

Qualifications

• Minimum of 5 years' experience in a marketing role, preferably within hospitality, retail, franchising, licensed brands or other consumer-focused businesses.
• Experience managing multiple brands, locations or partner relationships across different markets.
• Strong understanding of brand management and consistency across a global portfolio.
• Experience developing marketing toolkits, brand guidelines, campaign frameworks or operational marketing resources.
• Exceptional stakeholder management skills with the ability to influence across diverse audiences.
• Highly organised with excellent project management skills and attention to detail.

Responsibilities

• Act as the primary marketing contact for licensed restaurant partners globally, building strong relationships.
• Develop and evolve brand guidelines, marketing toolkits and partner playbooks across the portfolio.
• Build partner marketing plans based on core brand activity calendars and align local activation with global strategy.
• Create and manage partner marketing packs, assets and launch frameworks for openings and campaigns.
• Ensure adherence to brand standards across all customer touchpoints and platforms.
• Oversee distribution of marketing assets and resources through organized platforms.
• Provide strategic marketing support to partners to maximise awareness and commercial performance.
• Collaborate with Brand, Content, Social, Digital and Creative teams to develop globally relevant tools.
• Share insights and best practices to drive consistency across regions.
• Support onboarding of new licensed partners to ensure brand standards are implemented from day one.
• Review partner activity and campaigns for alignment with brand objectives.
• Provide updates to Head of International Marketing on opportunities and market insights.
• Monitor trends and competitor activity to identify growth opportunities.
• Maintain regular communication with stakeholders across international markets.

Skills

Brand management

Stakeholder management

Marketing toolkits

Campaign frameworks

Global portfolio

Tools

CRM systems

Job description

Marketing Manager – International Licensing & Partnerships

Gordon Ramsay Restaurants has grown into one of the world's leading restaurant groups, renowned for exceptional food, outstanding service and unforgettable guest experiences. With a diverse portfolio of restaurant concepts spanning fine dining, premium casual and international formats, the business operates and licenses restaurants across the UK, Europe, North America, the Middle East and Asia.

As the international portfolio continues to grow, we are seeking talented and ambitious Marketing Manager to join the Marketing Team based at our Head Office in London.

Based in the UK, this role will be responsible for supporting and overseeing the marketing execution, brand consistency and commercial success of Gordon Ramsay Restaurants' licensed restaurant portfolio globally.

Acting as the key link between the Gordon Ramsay Restaurants marketing team and our international licensing partners, you will ensure all licensed restaurants have access to best-in-class marketing tools, brand assets, frameworks and guidance that enable them to successfully bring our brands to life within their local markets.

This is an exciting opportunity for a commercially minded and collaborative marketer who is passionate about brand management, stakeholder engagement and driving marketing excellence across a growing global portfolio.

Key Accountabilities

• Act as the primary marketing contact for licensed restaurant partners globally, building strong and collaborative relationships.
• Develop, maintain and continuously evolve comprehensive brand guidelines, marketing toolkits and partner playbooks across the Gordon Ramsay Restaurants portfolio.
• Build partner marketing plans based on core brand activity calendars, ensuring local activation aligns with global brand strategy and objectives.
• Create and manage partner marketing packs, campaign assets and launch frameworks to support new openings, seasonal campaigns and ongoing promotional activity.
• Ensure all licensed restaurants adhere to brand standards, visual identity guidelines and marketing best practice across all customer touchpoints.
• Oversee the distribution and management of marketing assets, imagery, creative templates and brand resources through organised and accessible platforms.
• Provide strategic marketing support and recommendations to partners, helping them maximise brand awareness, guest engagement and commercial performance within their respective markets.
• Work closely with internal Brand, Content, Social, Digital and Creative teams to develop globally relevant tools and campaigns that can be effectively adapted for local markets.
• Share insights, success stories and best-practice examples across regions to drive consistency and continuous improvement throughout the licensed estate.
• Support the onboarding process for new licensed partners, ensuring successful implementation of brand standards and marketing frameworks from day one.
• Review and approve partner marketing activity, creative materials and local campaigns to ensure alignment with brand objectives and brand standards.
• Provide regular updates to the Head of International Marketing on partner activity, key opportunities, challenges, campaign performance and emerging market insights.
• Monitor relevant market trends, competitor activity, consumer behaviour and partner performance to identify opportunities for innovation, growth and improved marketing effectiveness.
• Maintain regular communication with stakeholders across multiple international markets, balancing global brand consistency with local market relevance.
• Attend photography and video shoots where required to support licensed restaurant marketing activity and content creation. Occasional international travel may be required.

About You:

• Minimum of 5 years' experience in a marketing role, preferably within hospitality, retail, franchising, licensed brands or other consumer-focused businesses.
• Experience managing multiple brands, locations or partner relationships across different markets.
• Strong understanding of brand management and the importance of maintaining consistency across a global portfolio.
• Experience developing marketing toolkits, brand guidelines, campaign frameworks or operational marketing resources.
• Exceptional stakeholder management skills with the ability to build credibility and influence across diverse internal and external audiences.
• Highly organised with excellent project management skills and strong attention to detail.
• Commercially aware with the ability to balance brand excellence and business objectives.
• Proactive, adaptable and comfortable working across multiple projects and international time zones.
• Strong written and verbal communication skills, with confidence presenting ideas, influencing stakeholders and recommending best practices.
• Experience within licensed, franchise or partnership-led business models would be highly advantageous.
• Willing to be flexible with working hours to meet the needs of an international business

What’s in it for you:

• Competitive Pay Rate
• A fantastic 50% staff discount on food and drink in Restaurants and on Gordon Ramsay Academy classes & courses
• 30% discount for your Friends & Family in Restaurants and on Gordon Ramsay Academy classes & courses
• Employees can instantly access up to 50% of basic wages earned before payday via Stream
• Refer a Friend Scheme - earn between £250 to £1000 when referring a friend to work with us (T&Cs apply)
• Access to our world-class training & development opportunities globally
• Progress your career through a multi-site and multi-brand, best in class global restaurant group
• Work with and learn from extraordinary culinary and front-of house talent in a diverse, energising and professional restaurant environment
• Preferential Room Rates at Gordon Ramsay Restaurants partner hotel
• MYNDUP - our wellbeing partner where our teams can access up to 2 hours anonymous support a month, fully funded by GRR, for everything from mental health & wellbeing, to counselling or therapy sessions, life & career coaching and more

At Gordon Ramsay Restaurants, we are driven to be an inclusive employer, we are devoted to creating an environment where our amazing teams can thrive, and our aim is to put people at the heart of everything we do. We want our teams to be their authentic self and we truly celebrate diversity in every sense.

We are successful at what we do by cultivating talented teams with diverse skills & backgrounds. Everyone is welcome in our Gordon Ramsay Restaurants family. As we continue to grow and build the business, we are committed to putting diversity, equality, and inclusion at the forefront.