Marketing Manager, Kids

the LEGO Group; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join a leading company as a Kids Marketing Manager, responsible for driving marketing strategies aimed at young audiences. You'll collaborate with creative teams to craft exciting campaigns that inspire children's engagement with LEGO products. This hybrid role offers opportunities for personal and professional growth while contributing to a diverse culture that values safety and creativity.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources and benefits

Generous colleague discount

Bonus scheme based on goals

Qualifications

• Experienced marketer with a proven ability to develop and execute marketing strategies.
• Deep understanding of digital ecosystems and user behavior.
• Exceptional communicator who can influence diverse partners.

Responsibilities

• Develop and execute the kids' engagement marketing plan.
• Collaborate with creative and media agencies to craft campaigns.
• Serve as brand guardian for the LEGO Insiders Club.

Skills

Data-driven decision making

Strong analytical capabilities

Creative judgement

Storytelling

Digital marketing expertise

Job description

Job Description

Are you an experienced marketeer who has developed marketing strategies across multiple touchpoints?

Bring your fantastic skills to develop and execute exciting campaigns that inspire the builders of tomorrow!

No relocation assistance is offered for this position.


Core Responsibilities

• Develop and execute the kids' engagement marketing plan to drive kids into our ecosystem and digital experiences, encouraging them to engage with our franchises and become LEGO Insiders Club members.
• Build standout creative and flawless user journeys for outstanding campaigns.
• Collaborate with LEGO Global Franchise and Our LEGO Agency (OLA) to integrate campaigns into the digital ecosystem.
• Serve as the LEGO Insiders Club brand guardian, ensuring consistent visuals and messaging across channels.
• Partner with Analytics and Acquisition Leads to optimize user acquisition and inform marketing plans.
  
  
  
  

Play your part in our team succeeding

Join our Digital Consumer Engagement (DCE) Team as our Kids Marketing Manager and bring the LEGO digital product suite to life through world-class campaigns! You’ll drive acquisition and engagement across our kids’ digital experiences, such as LEGO Play, LEGO Builder, and LEGO Insiders Club. You'll shape brand identity and lead the execution of key marketing moments across digital and physical channels. By collaborating with top creative and media agencies, as well as regional marketing teams worldwide, you'll craft and deploy high-impact campaigns that captivate young LEGO fans.

Do You Have What It Takes.

• Experienced marketer with a proven ability to develop, communicate and execute a marketing strategy across multiple touchpoints, brand strategy execution, visual identity implementation, and digital marketing.
• Exposure or understanding of marketing for younger audiences is beneficial.
• Expertise in developing media strategies and executing media campaigns for marketing initiatives to drive acquisition.
• Deep understanding of digital ecosystems and user behaviour patterns.
• Data-driven professional with strong analytical capabilities and insights-based decision making.
• Demonstrated success navigating matrix organisations and managing complex partner networks.
• Exceptional storyteller and communicator who has the ability to influence diverse partners across all seniority levels.
• Strong creative judgement with ability to evaluate and enhance creative concepts effectively.
• We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days at our office and 2 days from home.
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.