Marketing Manager - Adults

LEGO Gruppe; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a passionate Marketing Manager to enhance digital consumer engagement. This role involves developing impactful marketing strategies to grow audiences across various channels, focusing on adult audiences. Collaborating with cross-functional teams, you will create compelling campaigns that resonate with diverse consumer segments. Join a forward-thinking organization committed to creativity and inclusivity, where your contributions will drive brand affinity and consumer loyalty. If you're eager to make a difference in the digital marketing landscape, this opportunity is perfect for you.

Benefits

Family Care Leave

Life and Disability Insurance

Wellbeing Resources

Colleague Discount

Performance Bonus

Qualifications

• Proven track record in digital marketing with measurable results.
• Experience in developing global marketing strategies.

Responsibilities

• Grow audiences through owned, earned, shared, and paid marketing.
• Develop and execute marketing activations targeting adult audiences.

Skills

Digital Marketing

Social Media Expertise

Data Analysis

Creative Storytelling

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Tools

Analytics Software

Job description

Job Description

Are you a passionate digital marketer eager to drive best-in-class experiences through owned channels activation? Well, then you might be our new Marketing Manager to join our fantastic Digital Consumer Engagement (DCE) team!

Core Responsibilities

1. Grow the audiences of assigned products through Owned, Earned, Shared, and Paid marketing levers.
2. Develop innovative and effective global marketing strategies that drive the strategic growth of DCE channels and communities.
3. Create compelling campaign & communication assets with Creative Agencies, internal teams, and third parties.
4. Ensure plans are adopted by Regional Marketing Managers to drive execution across markets.
5. Develop ‘best in class’ owned channel campaign activations in partnership with the LEGO Group’s global franchise marketing teams.
6. Develop and execute marketing activations and owned channel user journeys targeting key priorities like Membership Sign-up and engagement.
7. Provide user insights and data to help marketing partners engage their target audiences effectively.
8. Drive performance with a results-first mindset, tracking channel growth and marketing impact, and adjusting strategies as needed.

Play your part in our team succeeding

Digital Consumer Engagement (DCE) aims to build relevant relationships with our audiences, including Kids, Parents, Shoppers, Adults, and Families. We engage directly and cultivate these relationships through inclusive, data-driven marketing strategies to promote growth and scale within our digital ecosystem. Our focus areas include acquiring new users, retaining existing users, and re-engaging lapsed users via owned channels and communities, thereby positively influencing brand affinity and consumer lifetime value.

This role focuses on marketing for Adult Audiences on our owned channels. You will lead the growth of the LEGO Ideas platform by developing and implementing annual marketing plans and impactful campaign activations for LEGO Group's key campaigns and DCE initiatives. You will collaborate with cross-functional teams, including franchise marketing, Data & Analytics, Content, and Product Leads, overseeing owned, earned, and shared activations, while enhancing user journeys to meet KPIs. As an influential storyteller, you will champion the DCE Marketing & Orchestration team’s efforts to deliver impactful campaigns.

Do you have what it takes?

• A seasoned marketer with a strong track record delivering results with digital products.
• Consistent experience developing and driving innovative global marketing plans.
• Expertise in social media, knowing how to reach audiences effectively.
• Proven ability to partner with PR and Communications teams.
• Excellent communicator and storyteller, capable of influencing collaborators.
• Natural collaborator, able to operate in a matrixed organization and cross-functional environment.
• Skilled in data and insights, marrying performance data with audience insights to inform strategies.
• An audience-centric mindset, focusing on adult audiences.
• A sharp creative eye, understanding what good looks like and how to achieve it.

Applications are reviewed on an ongoing basis. We encourage interested candidates to apply promptly as we may amend or withdraw the job posting at any time.

What’s in it for you?

• Family Care Leave – enhanced paid leave options.
• Insurances – life and disability coverage for peace of mind.
• Wellbeing – resources and benefits to support physical and mental health.
• Colleague Discount – from day one, enjoy our generous discounts.
• Bonus – potential rewards through our bonus scheme based on performance.
• Workplace – hybrid policy with an average of 3 days/week in the office, discussed during recruitment.

At LEGO, children’s curiosity and creativity inspire us. We are committed to creating a diverse, inclusive culture where everyone feels safe, valued, and belongs.

We promote equal employment opportunity and encourage applicants from all backgrounds. For roles involving children, candidates will undergo Child Safeguarding Background Screening.

Thank you for sharing our commitment to Children’s Rights. Imagine building your dream career—then make it real. Join the LEGO team today.