Marketing Manager - Adults

the LEGO Group; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a passionate Marketing Manager for Adults to join their innovative Digital Consumer Engagement team. This exciting role involves driving marketing strategies for adult audiences, developing compelling campaigns, and collaborating with cross-functional teams to enhance user engagement. You will leverage your expertise in digital marketing and storytelling to create impactful narratives that resonate with diverse stakeholders. Join a company that values creativity and diversity, and take the next step in your career with an organization committed to fostering meaningful connections with its audiences.

Benefits

Family Care Leave

Life and Disability Insurance

Wellbeing Resources

Colleague Discount

Bonus Scheme

Qualifications

• Proven experience in digital marketing with a focus on adult audiences.
• Strong track record in developing innovative global marketing plans.

Responsibilities

• Grow audiences through various marketing strategies.
• Develop and execute impactful marketing campaigns.

Skills

Digital Marketing

Social Media Marketing

Communication Skills

Data Analysis

Creative Strategy

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Tools

Analytics Platforms

Job description

Join to apply for the Marketing Manager - Adults role at the LEGO Group

Job Description

Are you a passionate digital marketer eager to drive best-in-class experiences through owned channels activation?

Well, then you might be our new Marketing Manager, Adults, to join our fantastic Digital Consumer Engagement (DCE) team!

Core Responsibilities

1. Grow the audiences of assigned products through Owned, Earned, Shared, and Paid marketing levers.
2. Develop innovative and effective global marketing strategies that drive the strategic growth of DCE channels and communities.
3. Create compelling campaign & communication assets with Creative Agencies, internal teams, and third parties.
4. Ensure plans are adopted by Regional Marketing Managers to drive execution across markets.
5. Develop ‘best in class’ owned channel campaign activations in partnership with the LEGO Group’s global franchise marketing teams.
6. Implement marketing activations and owned channel user journeys that increase Membership Sign-up and engagement.
7. Provide user insights and data to help marketing partners engage their target audiences effectively.
8. Track channel growth and marketing impact, adjusting strategies as needed to stay on target.

Play your part in our team succeeding

Digital Consumer Engagement (DCE) aims to foster relevant relationships with our audiences, including Kids, Parents, Shoppers, Adults, and Families, through direct engagement and relationship cultivation.

This role focuses on driving the marketing agenda for Adult Audiences on our owned channels. You will lead the growth of the LEGO Ideas platform by developing and executing annual marketing plans and impactful campaign activations for LEGO Group's key campaigns and DCE initiatives.

You will collaborate with cross-functional teams, including the LEGO Ideas franchise marketing team, Data & Analytics, Content, and Product Leads, overseeing owned, earned, and shared activations and enhancing user journeys to meet KPIs. As a storyteller and influencer, you will champion the DCE Marketing & Orchestration team’s efforts through compelling narratives and foster collaboration for impactful campaigns.

Do you have what it takes?

1. Proven experience as a marketer with a strong track record in digital products.
2. Experience developing and executing innovative global marketing plans.
3. Expertise in social media marketing, understanding how to reach audiences effectively.
4. Experience partnering with PR and Communications teams.
5. Excellent communication and storytelling skills to influence diverse stakeholders.
6. Ability to operate effectively in a matrixed, cross-functional environment.
7. Strong data and insights skills to inform strategic decisions.
8. Focus on adult audiences, with a creative eye for quality and aesthetics.

Applications are reviewed continuously. We encourage you to apply promptly as we may amend or withdraw the job posting at any time.

What’s in it for you?

• Family Care Leave - Enhanced paid leave options.
• Insurances - Life and disability coverage for peace of mind.
• Wellbeing - Resources to support physical and mental health, community building, and creativity.
• Colleague Discount - Generous discounts from day one.
• Bonus - Reward scheme based on goal achievement.
• Workplace - Hybrid model with an average of 3 days/week in the office, role-dependent.

We value diversity and are committed to creating an inclusive environment where everyone feels safe and valued. Our recruitment process includes Child Safeguarding Background Screening for roles engaging with children.

Imagine building your dream career with LEGO. Join us today!