Digital Marketing Manager (Maternity Cover)

BNP Paribas Group; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company is seeking a Digital Marketing Manager for maternity cover. In this pivotal role, you'll develop and execute digital marketing initiatives to boost brand visibility and support business growth. The position involves managing multiple lead-generating campaigns and collaborating with teams for effective digital strategies. You will need a degree and proven B2B marketing experience, with a strong understanding of social media and CRM systems.

Benefits

Private medical insurance

27 days annual leave

Gym discounts

Health screening

Wellbeing support

Pension plan

Company car allowance

Life assurance

Bonus scheme

Qualifications

• Proven experience in B2B marketing.
• Strong understanding of digital marketing and CRM systems.
• Experience or knowledge in the real estate sector is advantageous.

Responsibilities

• Execute digital marketing plans aligned with business strategy.
• Manage lead-generating digital campaigns including SEO/SEM and social media.
• Measure and report on digital campaign performance.

Skills

Analytical skills

Proficiency in digital marketing

B2B marketing experience

Social media knowledge

Education

Degree qualification

Tools

MS Outlook

MS Word

MS Excel

MS PowerPoint

Job description

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Role

The Marketing Manager will play a pivotal role in developing and executing digital marketing initiatives, focusing on the BNPPRE brand to enhance brand visibility and drive business growth.

At BNP Paribas Real Estate, we prioritize clients, innovation, and sustainability in our decision-making. Our Marketing & Communications team supports the business in meeting strategic objectives by bringing our services to market, engaging our audiences, and strengthening the BNPPRE brand's commercial and emotional appeal.

Responsibilities

• Contribute to executing digital marketing plans aligned with the overall business strategy, revising strategies as needed, and providing strategic digital marketing advice.
• Plan and execute digital marketing activities, including SEO/SEM, paid social media, and display advertising campaigns.
• Measure and report on campaign performance.
• Utilize analytics to understand customer interactions across channels, optimize conversion points and user funnels, and map customer and user journeys to identify improvement areas.
• Support strategic business development activities and the 'Client First' approach, including the ongoing implementation of Microsoft Dynamics and developing the Key Account Management Programme across BNPPRE.
• Manage multiple lead-generating digital campaigns, including website content and optimization, portals like Agents Insight, email automation, and social media marketing to support lead generation and brand awareness.
• Collaborate with internal teams to create high-quality webpage content, optimize user experiences, and ensure SEO best practices.
• Support key client events through digital marketing efforts such as developing target lists and email marketing campaigns.
• Work with Research and PR & Communications teams to develop and promote engaging research, insights, and client content across digital platforms.

Accountabilities

1. Implement BNPPRE’s brand campaigns, ensuring materials are on-brand and aligned with approved processes, working with teams in Paris and BNP Paribas Bank for brand unification.
2. Coordinate with the corporate team at RE HQ in Paris, BNP Paribas Bank, and other UK entities to promote the Real Estate brand and services internally and externally.
3. Build and maintain relationships with senior stakeholders across the organization.

You’ll Need

• Degree qualification or equivalent experience.
• Proficiency in MS Outlook, Word, Excel, and PowerPoint.
• Proven experience in B2B marketing.
• Strong understanding of social media, digital marketing, and CRM systems.
• Experience or knowledge in the real estate sector is advantageous.

About you

• Confidence and ability to give constructive feedback; a proactive, resilient, and determined attitude.
• Ability to simplify complex challenges and execute quickly.
• Strong analytical skills to interpret data and develop simple, effective solutions.

We offer an exciting and challenging role within a fast-growing, dynamic company, along with a competitive rewards package.

Benefits include:

• Health & Leisure: Private medical, 27 days annual leave plus public holidays, health screening, gym discounts, wellbeing support, volunteering opportunities, cycle to work scheme, eye care vouchers, travel & retail discounts, travel insurance, concierge, kids pass, social events, and more.
• Financial: Pension, company car allowance, life assurance, income protection, interest-free season ticket loan, bonus scheme, share plans, and financial advice.

BNP Paribas Real Estate is committed to fostering a diverse, inclusive, and equitable work environment, respecting all legally protected statuses.