Marketing Manager - IGM

Informa PLC; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

Informa PLC seeks a Marketing Manager for its Global Finance division in London. The role involves driving brand visibility, managing marketing strategies, and creating impactful digital content. Ideal candidates will have strong copywriting skills, analytical abilities, and a passion for engaging audiences through innovative marketing. Join a dynamic team in a global, FTSE 100 environment with ample opportunities for personal and professional growth.

Benefits

25 days annual leave plus bank holidays

Training for development

Pension match

Share-Match options

Friendly staff and regular social events

Qualifications

• 1-2 years in marketing or data intelligence.
• Excellent copywriting and attention to detail.
• Digital literacy with publishing tools.

Responsibilities

• Formulating and executing marketing strategy.
• Managing email marketing and PPC campaigns.
• Creating consistent messaging across digital channels.

Skills

Copywriting

Creative skills

Analytical skills

Market research

Communication

Education

Bachelor’s degree

Tools

Adobe Photoshop

Premier Pro

WordPress

Canva

Job description

Informa PLC is a leading international events, intelligence and scholarly research group. Informa Connect is an events and digital content specialist connecting professionals with knowledge, ideas and opportunities.

In a world where the number of information sources and digital channels is proliferating, businesses and professionals come to Informa Connect for relevant, high-quality knowledge and connections that help them learn more and do more. We invest in creating exciting experiences based on high-quality speakers, stimulating content and platforms that enable discussion and networking. Our digital services provide year-round community content and connections and give sponsors and marketers effective ways to reach the right customers. Our brands are continuously developed to ensure they deliver a quantifiable return to audiences, sponsors and speakers.

Job Description

Want to make your mark in a global company, specialising in live events and digital content, connecting professionals with knowledge, ideas and opportunities?

Got the drive, creativity, copywriting and communication skills to help take a market-leading brand to the next level?

Want to grow personally and professionally through the training, career development opportunities and employee benefits that Informa offers as a FTSE 100 company?

If your answer is ‘Yes!’ to each, then your Informa Connect’s flagship Global Finance division is the place for you.

We're looking for a proactive marketer, with strong creative, copywriting and communication skills, who has the enthusiasm to drive growth of Informa Global Markets' brand visibility, engagement and audience.

Informa Global Markets (IGM) is the premier global source for independent, unbiased intelligence and insight on the credit, rates and foreign exchange markets. Over decades, IGM has developed a trusted collaboration with the trading community, which relies on our ability to distill the information that matters, providing unique and invaluable market intelligence. Market professionals engage with IGM because they know we are experienced, connected, knowledgeable and informed analysts. We speak the language of the market and maintain market coverage around the clock from offices in New York, London, Singapore, Tokyo, Hong Kong and Shanghai.

The Marketing Manager helps formulate the marketing strategy and manage its execution through a variety of digital channels.You will be taking on responsibility for email marketing, media partnerships, event support and other projects including:

Helping planning all aspects of marketing campaigns and devise new strategies to enhance brand messaging, reach and engagement

Creating customer focused, consistent messaging and compelling value propositions and keeping digital channels up to date with message, including website and social media

Utilising email design best practice and our ‘Tone of Voice’ copywriting principles to create dynamic and regular email campaigns, newsletters and promotions

Segmenting our audience for enhanced targeting, messaging and levels of response and effectively building database lists

Setting up and managing PPC campaigns

Working with media partners and industry associations to maximise our marketing’s reach

Producing digital assets and liaising with designers to maximise their visual appeal

Overseeing social media schedule and posting regularly to help drive engagement, audience and conversions

Track all marketing activities and use analytical tools with tailored reports from such as Eloqua and Google Analytics to help drive better commercial decisions

Keeping up to date with current digital trends. And incorporating new ideas and our customer insights into marketing initiatives

Supporting sales and communicating with analyst colleagues to ensure a cohesive and successful team-based approach

Qualifications

What you need to be successful….

Ideally 1-2 years working in a marketing, data intelligence or related industry

Excellent copywriting skills and eye for design, with keen attention to detail

Competency with Adobe Photoshop, Premier Pro and social media management tools advantageous (but not a requirement)

Competency in digital literacy and experience with digital editing and publishing tools (e.g. WordPress, Canva)

Strong numeracy and analytical skills with the ability to see and focus on what has the biggest impact on audience growth, revenue and profitability

Exceptional organisational and time-management skills, and ability to manage multiple projects at once

Willingness to learn and ability to demonstrate creativity with impactful results

Great communication skills and ability to work with a diverse range of people

Bachelor’s degree is an advantage but may not be essential depending on other experiences

Additional Information

Why work for Informa?

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
• Friendly staff who are all “expert’s experts” and additional training for development
• Pension match and a range of other entirely flexible benefits to suit your needs
• Regular social events and networking opportunities
• Share-Match options - become a shareholder!

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.