Marketing Manager , Growth Initiatives

Amazon; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in e-commerce is seeking a Marketing Manager for its India Growth Initiatives team in London. This high-impact role requires an analytical and strategic thinker who can drive marketing priorities while enhancing customer engagement through data-driven strategies. The successful candidate will work across multiple teams to optimize marketing programs and deliver results. If you have experience in building and scaling marketing campaigns, we want to hear from you!

Qualifications

• 3+ years of professional marketing experience.
• Experience using data and metrics to drive program improvements.
• Proven ability to build and scale marketing campaigns.

Responsibilities

• Own traffic drivers and collaborate with central teams to optimize channels.
• Analyze customer cohorts to drive growth initiatives.
• Conduct analyses to improve program effectiveness.

Skills

Analytical skills

Project management

Communication

Tools

Excel

Tableau

CRM (e.g., Salesforce)

Job description

Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join Amazon India Growth Initiatives team as a Marketing Manager, and help define the course of marketing key business priorities

We are looking for an entrepreneurial, innovative and analytical candidate, who must be able to work at the strategic level (using customer behavior and data to generate uber level strategies for building awareness, engagement & recommendations for our customers) and at the execution level (testing & optimizing campaigns & activation plans – with merchandising tools, automation tools, traffic tools). This candidate will have a strong understanding of all aspects of the product marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and data. The candidate should also be comfortable engaging with senior leaders in India and worldwide counterparts.

Key job responsibilities
Own all key traffic drivers for the line of business, and work as an advocate with central traffic and category marketing teams.
Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
Analyze customer cohorts and drive initiatives to improve growth key cohorts.
Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
Develop the business's style guidelines, merchandising calendar, communications, promotions, and packages for brand promotions.
Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
Present to senior management externally and internally.
Meet business goals while ensuring a top-notch customer experience.

BASIC QUALIFICATIONS

- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

PREFERRED QUALIFICATIONS

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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