Marketing Manager

International House London; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Free language courses

Perks at Work

EAP

Eye tests

Health cash plan

Cycle to work scheme

Staff portal access

Job summary

IH London in Covent Garden is seeking an ambitious Marketing Manager to drive brand awareness, customer engagement and revenue across a diverse portfolio of services. You will use insight, digital marketing expertise and performance data to develop and optimise targeted campaigns that generate demand and support sales.

With a data-led mindset and strong communication skills, you will manage multi-channel campaigns, shape messaging for diverse audiences and collaborate across marketing, sales and

Qualifications

• Relevant marketing qualification or degree.
• Proven experience delivering marketing campaigns with measurable commercial outcomes.
• Strong understanding of digital and social media channels.
• Analytical, customer-focused, with insight into buyer behaviour.
• Knowledge of user journeys across multiple channels.
• Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar).
• Understanding of B2B and B2C marketing approaches.

Responsibilities

• Own and deliver targeted marketing plans for your product area.
• Drive joined-up, multi-channel activity across the full customer journey.
• Conduct market, customer, and competitor research.
• Turn insights into clear, actionable strategies.
• Develop targeted B2B and B2C marcomms and messaging.
• Plan and execute multi-channel campaigns (digital, email, social, PPC, SEO).
• Create engaging, customer-focused content across channels.
• Track performance against measurable KPIs and optimise campaigns.
• Partner with Sales teams to develop lead-generation campaigns.
• Improve web content, SEO and upkeep.
• Present plans and results to stakeholders.

Skills

Marketing strategy

Data analytics

Campaign management

Content creation

Customer insights

Digital channels

Education

Marketing degree

Tools

Google Analytics

WordPress

Mailchimp

Canva

Monday.com

Job description

Shape global experiences through marketing that matters

At International House London (IH London), we believe in the power of language to connect people and cultures. Since 1962, we’ve been bringing the world closer together through innovative language education, teacher training, and international programmes.

Located in the heart of Covent Garden, we are now looking for an ambitious Marketing Manager to join our team and play a key role in driving awareness, engagement, and revenue across our diverse portfolio of services.

The role

We are looking for an experienced, commercially minded Marketing Manager to join our dynamic team and drive brand awareness, customer engagement and revenue growth across a diverse portfolio of products and services. Using customer insight, digital marketing expertise, and performance data, you will develop and optimise targeted campaigns that generate demand, support sales, and deliver measurable commercial results.

You will bring a strong understanding of marketing principles, a data-led mindset, and the ability to create and deliver effective campaigns. This role requires creativity, commercial awareness, and strategic thinking to support IH London’s revenue goals across a diverse range of services.

This is a full 360° marketing role. Alongside managing your own product portfolio, you will develop recognised expertise in one or more marketing disciplines, helping shape best practice across the wider team.

We are particularly interested in:

• Demonstrable experience delivering marketing campaigns with measurable commercial results
• Experience using marketing performance data and customer insight to optimise campaigns
• Strong understanding of customer journeys and conversion pathways
• Familiarity with platforms such as Google Analytics, WordPress, Mailchimp, Canva, Monday.com or similar marketing tools
• Experience creating and overseeing high-quality marketing collateral, including digital advertising, brochures, promotional materials and campaign assets

Who will thrive in this role?

• A commercially minded marketer who enjoys analysing data and improving performance
• Someone comfortable managing multiple projects and priorities
• A strong communicator who can adapt messaging for different audiences and cultures
• A marketer who enjoys combining creativity with measurable business impact

Scope and impact

IH London offers a broad portfolio including language teaching and training, examinations, and accommodation. Each area serves distinct customer groups with differing needs.

As part of our commitment to development, product areas may evolve, giving you the opportunity to broaden your experience and take on new challenges.

Role Responsibilities

Own and deliver targeted marketing plans for your product area, working closely with the Head of Marketing and key stakeholders. Drive joined-up, multi-channel activity across the full customer journey.

Insight & planning

• Conduct market, customer, and competitor research
• Turn insights into clear, actionable strategies
• Develop targeted B2B and B2C marcomms and messaging

Campaigns & content

• Plan and execute multi-channel campaigns (digital, email, social, PPC, SEO)
• Create engaging, customer-focused content across channels
• Ensure messaging is clear, consistent, and culturally relevant

Performance

• Track performance against measurable KPIs
• Optimise campaigns using data and testing

  Sales

  • Partner with Sales teams to develop lead-generation campaigns
  • Support conversion activity and strengthen customer acquisition strategies

  Web & UX

  • Improve web content, SEO and up web up-keep
  • Support lead generation and conversion (MQL → SQL)

  Collaboration

  • Work closely with sales, marketing, operations, and external stakeholders
  • Present plans, results, and insights to stakeholders

  Qualifications we’re looking for:

  Essential qualifications

  • Relevant marketing qualification or degree
  • Proven experience delivering marketing campaigns with measurable commercial outcomes
  • Strong understanding of digital and social media channels
  • Analytical, customer-focused, with insight into buyer behaviour
  • Knowledge of user journeys across multiple channels
  • Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar)
  • Understanding of B2B and B2C marketing approaches

  Desirable qualifications

  • Exposure to PPC, SEO or paid media
  • Design skills (Adobe or Canva)
  • Strong visual awareness

  Skills we’re looking for:

  Essential skills

  • Clear communication and copywriting skills
  • Strong organisation and time management
  • Proactive, can-do attitude
  • Collaborative team player

  Desirable skills

  • Interest in international audiences or education
  • Additional language skills

  Why join IH London?

  • Work in a reputable international organisation with global impact
  • Flexible working approach
  • 30 days annual leave + 8 bank holidays
  • Opportunity to grow your specialism and broaden your marketing expertise
  • Collaborative, supportive, and purpose-driven culture
  • Enjoy working from our Covent Garden office in the heart of Central London
  • Great perks: Free language courses, Perks at Work, EAP, Eye Tests, Health Cash plan, Cycle to work scheme and access to the IH London staff portal