Global Hubs Marketing Manager – Higher Education Pathways

Oxford International Education Group; United Kingdom; On-site; GBP 55,000 - 75,000; Full time

Job summary

Oxford International Education Group is looking for a Marketing Manager to lead Global Hubs and Higher Education Programmes. The role involves designing and delivering integrated marketing campaigns across online and in-country pathways, coordinating with Global Hubs, agents and university partners to drive recruitment and brand awareness.

You will work with the Global Hubs and central Marketing teams to plan campaigns aligned with intakes and markets, ensuring timely delivery from planning

Responsibilities

• Deliver the annual marketing plan for Global Hubs and OIDI higher education programmes, aligned with recruitment intakes and commercial objectives.
• Translate recruitment and business priorities into audience-led marketing plans and tangible collateral for Global Hubs, agents, students and higher education partners.
• Manage a rolling campaign calendar with clear objectives, audiences, messaging, channels and success metrics.
• Agree priority marketing activity and investment with the product team and target recruitment windows based on opportunity and resources.
• Provide regular updates on priorities, performance, risks and dependencies, and recommend actions where required.

Job description

Oxford International Education Group is looking for a Marketing Manager to lead Global Hubs and Higher Education Programmes. The role involves designing and delivering integrated marketing campaigns across online and in-country pathways, coordinating with Global Hubs, agents and university partners to drive recruitment and brand awareness.

You will work with the Global Hubs and central Marketing teams to plan campaigns aligned with intakes and markets, ensuring timely delivery from planning