Marketing Manager (EMEA & APAC)

Shield Financial Compliance; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Field Marketing Manager to lead regional marketing initiatives across EMEA and APAC. This role is pivotal in driving account engagement, executing impactful marketing events, and supporting sales teams with tailored marketing strategies. The ideal candidate will have over 7 years of experience in field marketing, a strong understanding of the financial services sector, and a strategic mindset to enhance brand presence. Join a passionate team that values creativity and collaboration, and make a significant impact in a fast-paced, high-growth environment where your contributions matter.

Qualifications

• 7+ years in field marketing or sales enablement, preferably in Financial Services.
• Proven ability to execute impactful marketing events and drive business outcomes.

Responsibilities

• Develop and execute strategic field marketing plans across EMEA & APAC.
• Manage regional marketing budgets and track ROI for marketing initiatives.

Skills

Field Marketing

Account-Based Marketing

Sales Enablement

Communication Skills

Strategic Mindset

Event Management

Cultural Awareness

Tools

Seismic

Job description

Shield is a global startup with offices in Tel Aviv, New York, London, and Lisbon. We’re rapidly growing and looking for another key piece of the puzzle. Is it you?

At Shield, our marketing team thrives on collaboration, creativity, and strategic execution. This role is critical for driving regional marketing initiatives across EMEA & APAC while ensuring strong alignment with sales and global marketing efforts. You’ll play a vital role in regional field marketing, account strategy, and employee advocacy, supporting Shield’s broader business goals.

We won’t promise it will be easy, but it will definitely be exciting – and most importantly, impactful.

The Opportunity

Field Marketing – EMEA & APAC

• Develop and execute strategic field marketing plans to drive account-based engagement and pipeline growth across EMEA and APAC.
• Plan, manage, and execute regional marketing events, including Shield-owned forums, industry conferences, roundtables, and networking events.
• Drive pre- and post-event engagement strategies to maximize impact on pipeline, ensuring strong regional follow-up plans with sales teams.
• Lead local demand generation initiatives in coordination with global demand gen and sales, ensuring marketing efforts align with business priorities.
• Manage regional marketing budgets and track ROI, ensuring investments contribute directly to sales and business goals.

Account Strategy & Seismic Ownership

• Serve as the regional marketing lead for sales teams in EMEA & APAC, ensuring they have the right marketing support to engage target accounts effectively.
• Take full ownership of Seismic adoption across sales teams, ensuring all materials are structured, updated, and utilized effectively.
• Develop and maintain account-based marketing materials, including sales decks, localized case studies, and targeted content to drive sales conversations.
• Collaborate with Product Marketing to ensure alignment between Shield’s positioning, messaging, and sales enablement efforts.

Employee Advocacy & Regional Brand Growth

• Lead the strategy for the Shielders Club, Shield’s employee advocacy program, ensuring employees are equipped and motivated to amplify Shield’s brand.
• Develop engaging internal marketing initiatives to drive LinkedIn and social media engagement, increasing Shield’s brand presence in key regions.
• Identify and implement innovative ways to increase brand awareness and authority in EMEA & APAC, leveraging industry partnerships and PR opportunities.

Experience and skills

• 7+ years of experience in field marketing, account-based marketing, or sales enablement.
• Experience marketing to Financial Services, Regtech, or Fintech companies is a strong plus.
• Proven ability to execute high-impact marketing events and drive measurable business outcomes.
• Strong understanding of the EMEA and APAC markets—cultural awareness and experience working with regional sales teams.
• Excellent communication, presentation, and interpersonal skills to collaborate effectively with cross-functional teams.
• Highly proactive and strategic mindset—not just executing tasks, but owning marketing initiatives and making data-driven decisions.
• Experience with Seismic or other sales enablement platforms is a plus.
• Ability to work independently and collaboratively in a fast-paced, high-growth environment.
• Willingness to travel within EMEA & APAC as needed.

Shield is how compliance teams in financial services can finally read between the lines to see what their employee communications are really saying. We are a post-Series B startup with some of the largest financial organizations in the world as investors and customers.

Our platform analyzes digital interactions to fight financial crimes and mitigate a toxic workplace environment.

Shielders listen more intently. Pay closer attention to the details. Make the extra effort. Care. It’s what we do at Shield every day. And not just for our customers, but for everyone we work with. It’s all about creating a world where people understand and trust each other.

Shield is set to do good in the world, we help protect market integrity and people’s financial assets.