Marketing Manager (EMEA & APAC)

Shield; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a dynamic startup that is making waves in the financial services sector! As a Marketing Manager for EMEA & APAC, you will be at the forefront of driving impactful marketing initiatives that align with sales strategies and enhance brand presence. This role offers a unique opportunity to lead regional marketing efforts, manage high-profile events, and advocate for employee engagement. If you're passionate about creativity, collaboration, and making a real difference in a fast-paced environment, this is the perfect opportunity for you. Be part of a team that values innovation and aims to protect market integrity while fostering trust in financial communications.

Qualifications

• 7+ years in field marketing or account-based marketing.
• Strong understanding of EMEA and APAC markets.

Responsibilities

• Develop and execute strategic field marketing plans.
• Manage regional marketing budgets and track ROI.

Skills

Field Marketing

Account-Based Marketing

Sales Enablement

Communication Skills

Strategic Mindset

Cultural Awareness

Event Management

Data-Driven Decision Making

Tools

Seismic

Job description

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Description

Marketing Manager (EMEA & APAC)

Shield is a global startup with offices in Tel Aviv, New York, London, and Lisbon. We're rapidly growing and looking for another key piece of the puzzle. Is it you?

At Shield, our marketing team thrives on collaboration, creativity, and strategic execution. This role is critical for driving regional marketing initiatives across EMEA & APAC while ensuring strong alignment with sales and global marketing efforts. You'll play a vital role in regional field marketing, account strategy, and employee advocacy, supporting Shield's broader business goals.

We won't promise it will be easy, but it will definitely be exciting - and most importantly, impactful.

The Opportunity

Field Marketing - EMEA & APAC

1. Develop and execute strategic field marketing plans to drive account-based engagement and pipeline growth across EMEA and APAC.
2. Plan, manage, and execute regional marketing events, including Shield-owned forums, industry conferences, roundtables, and networking events.
3. Drive pre- and post-event engagement strategies to maximize impact on pipeline, ensuring strong regional follow-up plans with sales teams.
4. Lead local demand generation initiatives in coordination with global demand gen and sales, ensuring marketing efforts align with business priorities.
5. Manage regional marketing budgets and track ROI, ensuring investments contribute directly to sales and business goals.

Account Strategy & Seismic Ownership

1. Serve as the regional marketing lead for sales teams in EMEA & APAC, ensuring they have the right marketing support to engage target accounts effectively.
2. Take full ownership of Seismic adoption across sales teams, ensuring all materials are structured, updated, and utilized effectively.
3. Develop and maintain account-based marketing materials, including sales decks, localized case studies, and targeted content to drive sales conversations.
4. Collaborate with Product Marketing to ensure alignment between Shield's positioning, messaging, and sales enablement efforts.

Employee Advocacy & Regional Brand Growth

1. Lead the strategy for the Shielders Club, Shield's employee advocacy program, ensuring employees are equipped and motivated to amplify Shield's brand.
2. Develop engaging internal marketing initiatives to drive LinkedIn and social media engagement, increasing Shield's brand presence in key regions.
3. Identify and implement innovative ways to increase brand awareness and authority in EMEA & APAC, leveraging industry partnerships and PR opportunities.

Requirements

Experience and skills

1. 7+ years of experience in field marketing, account-based marketing, or sales enablement.
2. Experience marketing to Financial Services, Regtech, or Fintech companies is a strong plus.
3. Proven ability to execute high-impact marketing events and drive measurable business outcomes.
4. Strong understanding of the EMEA and APAC markets-cultural awareness and experience working with regional sales teams.
5. Excellent communication, presentation, and interpersonal skills to collaborate effectively with cross-functional teams.
6. Highly proactive and strategic mindset-not just executing tasks, but owning marketing initiatives and making data-driven decisions.
7. Experience with Seismic or other sales enablement platforms is a plus.
8. Ability to work independently and collaboratively in a fast-paced, high-growth environment.
9. Willingness to travel within EMEA & APAC as needed.

Oh hey, you made it all the way here!

1. Be a key player in Shield's expansion across EMEA & APAC.
2. Take ownership of impactful marketing initiatives that drive real business results.
3. Join a fast-growing company at the forefront of digital compliance & surveillance.
4. Work with a collaborative, ambitious, and supportive global marketing team.

So, in case you were wondering,

Shield is how compliance teams in financial services can finally read between the lines to see what their employee communications are really saying. We are a post-Series B startup with some of the largest financial organizations in the world as investors and customers.

Our platform analyzes digital interactions to fight financial crimes and mitigate a toxic workplace environment.

Shielders listen more intently. Pay closer attention to the details. Make the extra effort. Care. It's what we do at Shield every day. And not just for our customers, but for everyone we work with. It's all about creating a world where people understand and trust each other.

Shield is set to do good in the world, we help protect market integrity and people's financial assets.