Marketing Manager – Direct Mail

G.Network Communications; Greater London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

G.Network is seeking a Marketing Manager to take direct mail ownership, from strategy to campaign execution, across B2C and B2B channels. This hands-on role involves briefing creative, data selection, and post-campaign analysis, with collaboration across Marketing, Sales, Data and Finance.

This hybrid role requires 2-3 days in the London office per week, with a focus on cost efficiency and measurable CPA targets within a build-program aligned schedule.

Qualifications

• Experience in Direct Mail and multi-channel marketing campaigns.
• Ability to plan and execute data-driven mail campaigns.
• Strong vendor management and procurement experience.

Responsibilities

• Own Direct Mail strategy, planning and execution for B2C and B2B.
• Manage data selection, creative briefs and post-campaign analysis.
• Collaborate with Marketing, Sales, Data and Finance to deliver campaigns.

Skills

Direct mail strategy

Data segmentation

Campaign analysis

Vendor management

Tools

Marketing Cloud

CRM systems

Job description

About Us

G.Network is transforming London’s connectivity by delivering world-class, full fibre broadband direct to homes and businesses. As a 100% full fibre provider, we’re rolling out Fibre to the Premises (FTTP) across central London. Our vision is to build a better-connected London, and our purpose is to unlock the power of GigaFast speeds to enable the communities we serve to thrive. We’re a values-led organisation, and our culture is built around four key principles:

• Fair – We treat everyone with respect, create equal opportunities, and always strive to do the right thing.
• Excellence – We take pride in our work and aim to deliver the highest standards in everything we do.
• Resilience – We stay focused and adaptable, even when things get tough, supporting each other to overcome challenges.
• Fast – We move at pace, make smart decisions quickly, and act with purpose to deliver for our customers. We believe in creating a workplace where everyone feels they belong

These values guide how we work, how we support one another, and how we make a real impact across London.

Role Purpose

Direct mail is one of G.Network’s highest-volume acquisition channels and, in a footprint-based business, one of the few channels that can be targeted street by street against live build and Ready For Service data. Today the channel is delivered across multiple agency relationships and campaign types - door drops, self-mailers, addressed HomeMover packs and B2B mailings - with no single internal owner accountable for the end-to-end outcome.

We’re looking for a marketing manager to own Direct Mail outright: strategy and planning, creative, data and segmentation, print and postage procurement, send scheduling, in-life monitoring and post-campaign analysis. You will be accountable for the channel’s contribution to monthly B2C and B2B order volume, and for the cost per acquisition at which that volume is delivered.

The role demands genuine range. You will be equally comfortable briefing and challenging creative, specifying a data selection, running the numbers on a response file and building a forward plan that holds up against build dates and budget. The right candidate will bring rigour to a channel that has historically been run campaign-to-campaign, building a test-and-learn programme, a reliable measurement framework and a plan that is aligned to the build programme rather than reactive to it.

This is a hands‑on individual contributor role with no direct reports. Your delivery capacity comes from agency, print and data partners and from working effectively across Marketing, Sales, Data and Finance, so the ability to influence without authority matters as much as technical channel skill.

Stakeholders

Internal

• Head of Marketing and the wider Sales & Marketing team
• Chief Commercial Officer and Exec
• B2C and B2B Sales leadership (including field and telesales)
• Campaign, Creative and Web teams
• CRM / Marketing Cloud and Data & Insight teams
• Build, Rollout and Ready For Service planning teams
• Finance (budget, purchase orders, CPA reporting)
• Legal, Privacy and Data Protection

External

• Direct mail and door drop agencies
• Print, production and fulfilment partners
• Media and audience/data partners
• Royal Mail and alternative distribution suppliers
• Data bureau and list providers

This is a hybrid role which will require 2‑3 days in the office per week.

Salary

50000 - 65000 GBP (yearly)