Marketing Manager – Client Campaign Delivery & Optimisation

Russell Publishing; Brasted; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Hybrid working (2 days in the office)

Pension contribution

Free car parking

Benefits platform with discounts

Christmas closure

Company events

Job summary

Russell Publishing in Brasted, Kent, is seeking a hands-on Marketing Manager to drive multi-channel campaigns across B2B brands, delivering results for print, digital content, events, webinars, and online profiles.

The role requires at least two years at Marketing Manager level, with strong digital marketing skills (email, social, CRM), GDPR awareness, and people management experience. Hybrid working is offered (2 days in the office).

Qualifications

• 2 years’ experience at Marketing Manager level or equivalent within events, B2B media or similar environment.
• Experience with client campaigns, especially in events or B2B media.
• Strong digital marketing experience with emphasis on email marketing and social media (LinkedIn ads helpful).
• Proven track record of growing brand reach and achieving revenue targets.
• Knowledge of GDPR and advertising best practice.
• Excellent communication, organisation and time management skills.
• Ability to manage multiple campaigns to tight deadlines and changes.
• Experience in people management.

Responsibilities

• Develop and implement a multi-channel digital and offline marketing strategy across the product suite to promote the brand.
• Readership and audience acquisition marketing.
• Full management of client/product marketing function, including digital and lead generation acquisition for the brand.
• Act as brand champion, ensuring adoption of best practice and cross-promotion.
• Track industry and marketing developments and report findings to stakeholders.
• Track and report campaign results (print, digital, social, PPC/SEO) and identify improvements.
• Inform and improve campaign performance through data and analytics.
• Manage and track agreed marketing spend for the brand.
• Support production of collateral including media planners, reports and surveys.
• Attend internal and external training and development events as required.

Skills

Marketing management experience

Email marketing

Social media

Lead generation

Analytics

Brand management

People management

GDPR knowledge

CRM

Microsoft Office

Tools

CRM systems

Adobe Creative Suite

Microsoft Word & Excel

Job description

Department: Marketing – Client Delivery

Up to £40,000 per annum

Location: Russell Publishing operates a hybrid working policy, with the ability to work from home up to 3 days per week.
Our office is located in Brasted, Kent.

Summary:

We are recruiting a hands‑on Marketing Manager to be responsible for working across our B2B brands, which provide a variety of multimedia content including print and digital magazine, event, webinars, website and online profile, podcasts and videos. We are looking for a talented marketer with a track record of delivering highly integrated and optimised marketing campaigns on behalf of our clients to broaden awareness and increase reach whilst providing performance metrics and campaign analysis.

Applicants should have at least 2 years’ experience at Marketing Manager level or similar within a commercial environment, ideally with events experience and people management. B2B media experience desirable but not essential.

Key Responsibilities:

• Develop and implement a multi-channel digital and offline marketing strategy across the product suite to promote the brand.
• Readership and audience acquisition marketing.
• Full management of client/ product marketing function, including digital and lead generation acquisition for the brand.
• Act as brand champion, ensuring adoption of best practice, cross‑promotion and knowledge of the industry over time.
• Track industry and marketing developments, reporting findings to all stakeholders.
• Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement.
• Inform and improve campaign performance through use of data and analytics
• Manage and track agreed marketing spend for the brand.
• Support with the production of collateral including media planners, reports and surveys.
• Attend internal and external training and development events as required.

Key Skills/ Requirements:

• 2 years’ experience at Marketing Manager level or equivalent within events, B2B media or similar environment
• B2B experience working with client campaigns, is desirable
• Strong digital marketing campaign experience, particularly email marketing and social media (ideally with LinkedIn advertising experience)
• Proven track record of success with demonstrable metrics for growing brand reach, delivering successful campaigns and achieving key objectives such as revenue targets in a commercial environment
• Basic understanding and working knowledge of legislation including GDPR and advertising best practice
• Excellent communication, organisation, and time management skills
• Ability to deliver quality work in a fast paced and high‑volume deadline driven environment
• Ability to manage a full campaign from start to finish and able to manage several projects at once under tight deadlines and accommodate rapid changes
• Experience in people management and coaching a small team
• Data driven and analytical
• Microsoft Office is essential, including Word and Excel.
• Digital systems including CRM, online marketing tools and social media.
• Adobe creative packages would be advantageous but not essential.

Company Benefits:

We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.

Other benefits also include:

• Hybrid working (2 days in the office)
• Pension contribution
• Free car parking
• Benefits platform with discounts, wellness and engagement tools
• Christmas closure
• Company events

Application:

Due to the nature of our location, applicants will require their own vehicle to travel to work.

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