Marketing Manager

Informa Markets

England

Hybrid

GBP 40,000 - 55,000

Full time

14 days+

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Benefits offered by this job

25 days annual leave, rising to 27 days after two years

Flexibility to work from home

Career development opportunities

Charity match funding for volunteer days

Job summary

A leading events services company in the United Kingdom is seeking a Marketing Manager to orchestrate marketing strategies and campaign executions. The ideal candidate should possess over 4 years of B2B marketing experience and strong digital marketing skills, preferably in the events sector. This role requires a mix of analytical capabilities and creative campaign management, focusing on collaboration and innovation within a dynamic marketing environment.

Qualifications

4+ years of B2B marketing experience.
Preferably in the events sector.
Strong digital marketing skillset.

Responsibilities

Conduct detailed market analysis and generate actionable insights.
Participate in the creation of tactical marketing planning documents.
Manage campaign timelines and execution with input from the Marketing Team.
Track marketing activities and optimize performance.

Skills

B2B marketing experience

Strong digital marketing skills

Job description

Informa Markets, a division of Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction‑oriented events in 14 specialist markets. These are typically not‑to‑be‑missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year‑round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor’s Best Places to Work 2025 UK list.

Job Description

This role is based in our 79 North St, Brighton and Hove office and will require you to come in 3 days a week.

Role Accountability and Duties

1. Marketing planning

Conduct detailed analysis projects and assess the market conditions ahead of campaign launch.
Generate actionable insights and identify key considerations, marketing opportunities and challenges.
Participate in the creation of a detailed tactical marketing planning document, to include:

Insights and metrics identified through marketing analysis
Data requirements (including segmentation)
A robust budget, including cost‑per‑acquisition figures (per channel)
Tactical considerations and recommendations
Campaign timelines
Channel specific activities, week to week, month to month
Comms considerations (campaign phases or topics)
Stage targets, both monthly and weekly
Event partner marketing deliverables

2. Data preparation and planning

The Marketing Manager will work collaboratively on all aspects of data planning, including segmentation and personas.
The Marketing Manager will be responsible for the audience brief deadlines being achieved.

3. Campaign execution

The Marketing Manager will be responsible for the campaign timelines being achieved, and the campaign’s overall execution. With support from Marketing Executive / Marketing Assistant.
Ensure all marketing activities are accurately tracked (including conversions) and optimised, and proactively review tactical plans.
Directly execute (hands‑on) channel‑specific campaign activities (where required).
Create comprehensive copy documents (for specific phases of the campaign, or a full campaign) covering all assets across all channels.
Budget management, including day‑to‑day management of the budget, including invoice processing.

4. Other

Contribute to portfolio specific projects and initiatives.
Share best practise with the wider Marketing team, including communicating marketing activities in meetings and preparing monthly reports.
Attend external events and assist the Marketing Team on‑site as required (including overseas events).
Participate in special projects as required by the Marketing Director and or Senior Marketing Manager.
Commission and/or write marketing copy as required.
Commission / proof marketing collateral.
Ensure event stakeholders are well briefed and kept updated on the progress of campaigns.
Collaborate and contribute to multi‑stakeholder portfolio projects and initiatives.
Ensure brand guidelines are adhered to on all marketing assets.

Qualifications

4+ years of B2B marketing experience

Preferably in the events sector

Strong digital marketing skillset

Additional Information

We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Benefits

Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world

Diversity & Inclusion and EEO Statement

At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Seniority level